Head of Customer Data Strategy & Personalisation

Mecca Brands; Richmond (VA); On-site; USD 120,000 - 170,000; Full time

Benefits offered by this job

Professional development programs

Health and well-being initiatives

Bonus and incentive programs

Product allowance

Employee discount

Job summary

MECCA Richmond seeks Customer Data Enablement Lead to own strategy and solution design for capturing, connecting and activating customer data across loyalty, personalisation and marketing.

You’ll lead a team of three Audience Specialists, write SQL, analyze datasets in Lumos and Salesforce Marketing Cloud, define data capabilities, govern data, and partner with Architecture and Business to deliver end-to-end initiatives.

Qualifications

• Proven experience designing end-to-end data solutions across loyalty, personalisation and marketing.
• Strong SQL skills with hands-on data-analysis capabilities.
• Experience with data warehouses and marketing tech stacks.
• Excellent stakeholder management and communications.
• Knowledge of data governance and privacy.

Responsibilities

• Own strategy and design for customer data activation across loyalty, personalisation and marketing.
• Lead a three-person Audience team; mentor and develop.
• Hands-on data analysis using SQL and Lumos to shape segmentation.
• Collaborate with Architecture and Business to deliver end-to-end initiatives.
• Develop a forward-looking customer data roadmap including AI opportunities.

Skills

SQL

Snowflake

Lumos

Salesforce MC

Data governance

Stakeholder mgmt

Leadership

AI personalization

Data warehousing

Tools

Lumos

Snowflake

Job description

MECCA Richmond seeks Customer Data Enablement Lead to own strategy and solution design for capturing, connecting and activating customer data across loyalty, personalisation and marketing.

You’ll lead a team of three Audience Specialists, write SQL, analyze datasets in Lumos and Salesforce Marketing Cloud, define data capabilities, govern data, and partner with Architecture and Business to deliver end-to-end initiatives.