Customer Data Enablement Lead | Privacy & Insights

O'Reilly Auto Parts; Springfield (MO); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Stock Purchase Plan

401k with Employer Contributions

Medical, Dental, Vision Insurance

Paid Time Off

Career Growth Opportunities

Job summary

O'Reilly Auto Parts is seeking a Manager, Customer Data Enablement to build trusted customer data capabilities and enable responsible personalization. You will own data standards, privacy guardrails, and the implementation of consent management, partnering with Legal, Privacy, and Technology teams to improve customer profiles and activate audiences.

You will lead a team, define data architecture requirements, and translate business goals into scalable data solutions across marketing, loyalty,

Qualifications

• Bachelor’s degree in Marketing, Data Analytics, CS, IS, or related field.
• 4+ years in marketing analytics, BI, data analytics, data governance, or product management.
• Proven success enabling business teams with customer data.
• Ability to lead, coach, and develop team members.
• Experience with CDPs, journey-building tools, and data platforms.
• Knowledge of identity resolution, data quality, and master data concepts.
• Familiarity with privacy rules (CCPA/CPRA) and digital tracking.

Responsibilities

• Build a trusted customer view by connecting data across retail and digital touchpoints.
• Translate data opportunities into scalable capabilities across platforms.
• Define identity resolution practices to improve unified profiles.
• Monitor match rates and deduplication for data quality.
• Own consent management and privacy guardrails with cross-functional teams.
• Develop data standards and stewardship for ownership and responsible use.
• Lead data stewardship and ensure compliance across touchpoints.
• Partner with Marketing/eCommerce to develop audiences and journeys.
• Serve as liaison between product teams and business leaders on data architecture needs.
• Establish performance measures for data quality, compliance, and enablement.
• Identify opportunities to improve data processes and platform effectiveness.
• Lead team development, staffing, coaching, and performance management.
• Manage vendors and internal partnerships to deliver on scope and budget.
• Provide guidance on data policies and compliance for stakeholders.
• Lead special projects and ad hoc analytics for senior leadership.
• Perform all other duties as assigned.

Skills

Marketing analytics

Data governance

Identity resolution

Data platforms

Stakeholder management

SQL

Cloud data warehouses

Privacy regulation (CCPA/CPRA)

Leadership

Dashboards & reporting

Education

Bachelor’s degree in Marketing/Data Analytics/CS/IS/Business Administration

Tools

Uniphore

Hightouch

Adobe Experience Platform

Reltio

Informatica

Job description

O'Reilly Auto Parts is seeking a Manager, Customer Data Enablement to build trusted customer data capabilities and enable responsible personalization. You will own data standards, privacy guardrails, and the implementation of consent management, partnering with Legal, Privacy, and Technology teams to improve customer profiles and activate audiences.

You will lead a team, define data architecture requirements, and translate business goals into scalable data solutions across marketing, loyalty,