CRM Data Insights Lead: Salesforce D360 & Analytics

Solvd; United States; Remote; USD 85,000 - 120,000; Full time

Job summary

Solvd is seeking a highly analytical CRM Data Analyst to own customer data insights, data quality monitoring, and CRM performance analysis across EMEA. You’ll bridge business and technical teams to ensure data is accurate, actionable, and trusted, driving engagement and revenue growth.

You will work with Salesforce Data Cloud, SFMC, Adobe Analytics, and Tableau to analyze customer behavior, optimize campaigns, and deliver data-backed recommendations for personalization and optimization across

Qualifications

• Advanced hands-on experience with Salesforce Data Cloud (D360) — customer data models, identity resolution, segmentation, and audience creation.
• Proven experience troubleshooting and investigating data quality issues at scale.
• Strong experience with Salesforce Marketing Cloud (SFMC).
• Advanced proficiency in Adobe Analytics.
• Advanced proficiency in Tableau — dashboard creation and data visualization best practices.
• Strong SQL skills and experience working with large-scale customer datasets.
• Experience working with data warehouses such as Snowflake.

Responsibilities

• Validate and monitor customer data quality, identity resolution, attributes, audiences, and profile unification.
• Investigate discrepancies in customer counts, audience composition, campaign targeting, and reporting outputs.
• Identify data flaws, system gaps, and process inefficiencies impacting business performance.
• Work with Global Engineering, Data, and Product teams to define and implement corrective actions.
• Provide recommendations for improving customer data accuracy, availability, and usability.

Skills

Data quality troubleshooting

Stakeholder management

Data-driven storytelling

CRM analytics

Audience segmentation

Tools

Salesforce Data Cloud

Salesforce Marketing Cloud

Adobe Analytics

Tableau

SQL

Snowflake

Job description

Solvd is seeking a highly analytical CRM Data Analyst to own customer data insights, data quality monitoring, and CRM performance analysis across EMEA. You’ll bridge business and technical teams to ensure data is accurate, actionable, and trusted, driving engagement and revenue growth.

You will work with Salesforce Data Cloud, SFMC, Adobe Analytics, and Tableau to analyze customer behavior, optimize campaigns, and deliver data-backed recommendations for personalization and optimization across