Head of Customer Adoption & Growth (SaaS)

awin; Chicago (IL); Hybrid; USD 120,000 - 140,000; Full time

Benefits offered by this job

Flexi-Week

Flexi-Office

Remote working allowance

Medical & Life Insurance

401(k)

Paid Vacation & Time Off

Awin Academy learning & recognition

Job summary

Awin is seeking a Head of Customer Adoption in the United States to lead the 7–24 month Adoption lifecycle for ~1,300 programs. You will drive utilization, reactivate dormant programs, and build a robust pipeline for Expansion, reporting to the Managing Director.

You will oversee two teams and leverage ML-driven insights to optimize GP and retention. The role emphasizes leadership of customer-facing teams, strategic planning, and cross-functional collaboration to deliver scalable customer

Qualifications

• 7+ years experience in affiliate, partnership, or performance marketing.
• Proven success driving customer adoption, engagement, retention and commercial growth in SaaS/Martech.
• Leadership of high-performing customer-facing teams.
• Data-driven approach using health, engagement and commercial insights to prioritize activity.
• Strong stakeholder management and cross-functional collaboration skills.

Responsibilities

• Lead the adoption strategy for Silver+ customers in the 7–24-month lifecycle.
• Drive adoption of tools, capabilities and growth levers to maximize value and GP.
• Lead and develop two Team Leaders and the Adoption team.
• Prioritize engagement using insights to maximize growth and minimize churn.
• Collaborate with Activation/Expansion leaders for seamless lifecycle progression.

Skills

Leadership

Customer Success

Data-driven

AI/ML insights

Stakeholder management

Cross-functional collaboration

Team leadership

GP growth

Education

Experience in Affiliate/partnership marketing

Job description

Awin is seeking a Head of Customer Adoption in the United States to lead the 7–24 month Adoption lifecycle for ~1,300 programs. You will drive utilization, reactivate dormant programs, and build a robust pipeline for Expansion, reporting to the Managing Director.

You will oversee two teams and leverage ML-driven insights to optimize GP and retention. The role emphasizes leadership of customer-facing teams, strategic planning, and cross-functional collaboration to deliver scalable customer