Head of CRM & Lifecycle Growth

ZAGG, Inc.; Midvale (UT); On-site; USD 160,000 - 190,000; Full time

Job summary

ZAGG, Inc. in Midvale, UT, seeks a Director, CRM & Lifecycle to lead our ecommerce CRM initiatives and drive revenue growth. You will own multi-brand lifecycle programs for ZAGG and mophie, including email and SMS via Attentive.

You will build data-driven campaigns, optimize engagement, and collaborate with Ecommerce, Brand Marketing, and merchandising. This role requires 8+ years in CRM, deep Attentive experience, and strong leadership.

Qualifications

• Bachelor's degree in marketing, communications, advertising or related field.
• 8+ years of hands-on experience managing email and direct-to-consumer CRM campaigns in retail/ecommerce.
• Deep, hands-on experience with Attentive across both email and SMS.
• Experience shifting customer purchasing behavior across channels via lifecycle marketing.
• Experience building a lifecycle program from scratch around underdeveloped revenue streams (e.g., warranty).
• Track record of moving DTC away from heavy discounting toward content- and value-led marketing.

Responsibilities

• Own ecommerce CRM & lifecycle strategy focusing on commercial success metrics for ZAGG and mophie.
• Own Attentive program end-to-end across email and SMS.
• Retrain mophie customers to shop mophie.com and shift behavior across platforms.
• Design and launch a new lifecycle program for Warranty (≈1.5M orders/yr).
• Move ZAGG D2C toward content-led marketing while protecting revenue.
• Collaborate with Ecommerce GTM, onsite merchandising and Global Marketing to maintain calendar.
• Lead a high-performing CRM team and manage daily activities.

Skills

Attentive CRM expertise

CRM strategy & lifecycle marketing

Cross-brand lifecycle marketing

Data-driven decision making

Education

Bachelor's degree in Marketing/Communications/Advertising or related field

Tools

Attentive

Job description

ZAGG, Inc. in Midvale, UT, seeks a Director, CRM & Lifecycle to lead our ecommerce CRM initiatives and drive revenue growth. You will own multi-brand lifecycle programs for ZAGG and mophie, including email and SMS via Attentive.

You will build data-driven campaigns, optimize engagement, and collaborate with Ecommerce, Brand Marketing, and merchandising. This role requires 8+ years in CRM, deep Attentive experience, and strong leadership.