Creator Lead

Tubescience52; Los Angeles (CA); Hybrid; USD 90,000 - 110,000; Full time

Benefits offered by this job

Performance-Based Bonus

Job summary

Tubescience52 in Los Angeles is seeking a Creator Lead to manage the execution of creator-led content across various DTC brands. This role requires a dynamic individual capable of both shooting and directing UGC content, ensuring high-quality, impactful creative output.

The ideal candidate has over 3 years of experience, strong leadership skills, and a deep understanding of performance marketing. You will collaborate closely with strategists while coaching part-time creators to achieve outstanding results.

Qualifications

• 3+ years of experience creating content for social media and coaching creators.
• Ability to shoot and perform in UGC-style content.
• Strong instincts for matching talent to creative briefs.

Responsibilities

• Own the execution pipeline for UGC, self-tapes, and creator edits.
• Prototype new creative approaches on camera.
• Lead and oversee a team of part-time creators.

Skills

Content creation for social media

Direction and coaching of creators

Performance marketing understanding

On-camera presence

Strong communication skills

Job description

Role: Creator Lead
Location: Los Angeles Arts District, hybrid 2-3 days in office
Type: Full-Time
Compensation: $90-110K base + Performance-Based Bonus

The Role

We’re looking for a Creator Lead to drive the execution of creator‑led content (UGC, self‑tapes, creator edits) within a portfolio of brands. Think of this as the bridge between our creative strategy team and our growing network of part‑time and contract creators. You’ll work alongside strategists to analyze performance and turn those insights into creator execution: prototyping new creative approaches by filming yourself, writing briefs that scale, identifying and coaching creators to deliver, and managing the pipeline that turns one strategic idea into dozens of pieces of content. You’re not just managing, you’re embedded in the creative process: making content, giving notes, and raising the bar for what creator‑led work looks like at TubeScience.

What You’ll Do

• Own the execution pipeline for all UGC, self‑tapes, and creator edits within your portfolio of 5‑10 DTC brands, spanning categories like beauty, wellness, food & beverage, pet, apps, and more
• Prototype new creative approaches on camera — shooting proofs of concept yourself to validate ideas before scaling them through the network
• Take strategic direction from strategists and translate it into repeatable creator briefs with clear, actionable direction that creators can run with: connecting performance metrics and brand goals to what actually gets shot
• Lead and oversee a team of part‑time creators: assigning briefs, reviewing work, and coaching them to improve performance
• Use performance data to guide what you and your team shoot next, iterating quickly on what’s working and killing what isn’t
• Drive execution with speed and autonomy, rapidly turning around concepts, testing at volume, and iterating based on real‑time performance

Who You Are

• 3+ years of experience creating content for social media and directing or coaching other creators
• Strong on camera and behind it — you can shoot and perform in UGC‑style content well enough to prototype ideas and set the standard for your team
• Strong instincts for matching talent to briefs — you can look at a creative direction and immediately know the right kind of person to execute it. You have a point of view on what makes a creator great
• Creators love working with you — you give clear, constructive feedback that actually makes their work better without killing their energy or authenticity
• Organized enough to manage multiple brands, creators, and briefs simultaneously without things falling through the cracks
• Understand performance marketing at a foundational level — you know what a hook rate is, why thumbstop matters, and how to connect creative decisions to data
• Deep fluency in digital content culture — you know what’s trending, what’s working, and what feels real versus what feels forced
• A strong communicator who can interface with both the strategy team and a roster of freelance creators with equal ease
• Based in Los Angeles — this role requires regular in‑person presence at our Arts District studio

Nice to Have

• Experience at a performance marketing agency, UGC studio, or creator‑led content company
• Background in casting, talent management, or creator partnerships
• Background in creative strategy, media buying, or direct‑response advertising
• Existing relationships with creators or influencers in the DTC space
• Experience with whitelisting and creator partnership programs