Director, Creators & Casting

Day One Perspective, LLC; Los Angeles (CA); Hybrid; USD 107,000 - 140,000; Full time

Benefits offered by this job

Health Insurance

401K Retirement Plan

Paid Time Off

Summer Fridays

Parental Leave

Commuter Benefits

Employee Referral Bonuses

Job summary

Day One Agency in Los Angeles is seeking a Director of Creators & Casting to lead client relationships and oversee creator-led campaigns across accounts. You will ensure innovative, culturally sharp, measurable strategies while guiding a team of strategists and coordinating with cross-functional teams on production sets.

The role requires 6–8 years in influencer marketing, strong leadership, and a collaborative mindset.

Qualifications

• 6-8 years of experience in influencer/creator marketing, social strategy, or related field.
• Proven ability to lead large-scale creator campaigns for major consumer brands.
• Strong understanding of creator ecosystems, cultural trends, and platform dynamics.
• Excellent client management, communication, and presentation skills.
• Skilled in contract negotiations, budget oversight, and campaign reporting.
• Experience leading and mentoring teams, with a collaborative and solutions-oriented mindset.
• Ability to connect big-picture strategy with detailed execution.
• Bachelor’s Degree from an accredited university or equivalent professional experience.

Responsibilities

• Serve as client lead on creator programs, building trust and guiding strategy.
• Develop creator strategies that connect brand objectives with culture and creator storytelling.
• Oversee multiple creator programs/accounts at once, ensuring quality and integration.
• Lead creator rosters, negotiations, and campaign execution, ensuring alignment with budgets and timelines.
• Manage, mentor, and inspire a junior team.
• Collaborate cross-functionally with creative, earned, and production teams to ensure integrated delivery.
• Track, analyze, and present campaign performance, delivering actionable insights and optimizations.
• Contribute to agency growth by refining processes, expanding creator offerings, and sharing thought leadership.
• Build and maintain strong relationships with creators, agents, and industry partners.
• Support new business efforts through strategy development, creator recommendations, and client presentations.

Skills

Influencer marketing

Campaign strategy

Client management

Team leadership

Contract negotiations

Budget oversight

Communication

Education

Bachelor's degree

Job description

Director, Creators & Casting

Department: Creators & Casting

Employment Type: Full Time

Location: Los Angeles

Description

Looking for something fresh?

Day One Agency is hiring.

Day One is a creative agency committed to bringing fresh thinking to our work. Every. Single. Day. For us, every day is day one, a new opportunity to start from the beginning, find a new angle, and let our creativity and curiosity lead us to earn the unexpected.

We’ve built a reputation as a creative partner tuned for navigating culture today; helping brands build legacy through relevance. We’re looking to expand our team with a new Director, Creators & Casting. You’ll become part of an award-winning collective of cultural insiders* and industry outsiders**, all of whom are storytellers at heart.

Below you’ll find some specifics about the role. At Day One, the job description is truly just the start. Our best team members are enthusiasts who opt-in and bring something to the party.

Ready to join a team that's been on Fast Company's Most Innovative list for three years running, made the Ad-Age A-List and been named Agency to Watch 2025, and took home Campaign AOY in 2025 and PR Week Midsize AOY 4 years in row (2023, 2024, 2025 and 2026)?

Keep reading.

This role is full-time, requires a hybrid work schedule, and is available in Los Angeles.

* TREND FORECASTERS, WRITERS, DESIGNERS, PRODUCERS, PEOPLE PERSONS, DIGITAL NATIVES, CULTURE HEADS, INTERNET ARCHAEOLOGISTS, MEME HISTORIANS

** ORGANIZERS, GLOBETROTTERS, DROPOUTS, SKATE SHOP ALUMNI, FORMER BARISTAS, SELF-TAUGHT DEVS, INDIE PUBLISHERS, FINE ARTISTS, SMALL-TOWN ESCAPEES

Job Description

As a Director on the Creators & Casting team, you’ll lead client relationships and oversee the development and delivery of creator-led campaigns across multiple accounts. You’ll ensure strategies are innovative, culturally sharp, and measurable while managing a team of strategists and driving integration across disciplines. From strategy to shoot day, you'll have opportunities to be on production sets, partnering with creators, talent, clients, and cross-functional teams to bring campaigns to life and ensure every creator-related detail is executed at the highest level. This role also plays a key part in evolving agency capabilities and shaping team culture.

Responsibilities

• Serve as client lead on creator programs, building trust and guiding strategy
• Develop creator strategies that connect brand objectives with culture and creator storytelling
• Oversee multiple creator programs/accounts at once, ensuring quality and integration
• Lead creator rosters, negotiations, and campaign execution, ensuring alignment with budgets and timelines
• Manage, mentor, and inspire a junior team
• Collaborate cross-functionally with creative, earned, and production teams to ensure integrated delivery
• Track, analyze, and present campaign performance, delivering actionable insights and optimizations
• Contribute to agency growth by refining processes, expanding creator offerings, and sharing thought leadership
• Build and maintain strong relationships with creators, agents, and industry partners
• Support new business efforts through strategy development, creator recommendations, and client presentations

Qualifications

• 6-8 years of experience in influencer/creator marketing, social strategy, or related field
• Proven ability to lead large-scale creator campaigns for major consumer brands
• Strong understanding of creator ecosystems, cultural trends, and platform dynamics
• Excellent client management, communication, and presentation skills
• Skilled in contract negotiations, budget oversight, and campaign reporting
• Experience leading and mentoring teams, with a collaborative and solutions-oriented mindset
• Ability to connect big-picture strategy with detailed execution
• Bachelor’s Degree from an accredited university or equivalent professional experience

Compensation + Benefits

We value all of our employees and are happy to provide comprehensive benefits to help support them holistically in the best way we can. We offer all our employees:

• Health Care (Medical, Dental, Vision)
• Paid Time Off and Company Paid Holidays
• Summer Fridays
• 401K Retirement Plan with Company Match
• Lifestyle Spending Account
• Paid Parental Leave
• Commuter Benefits
• New Business Referral Bonus
• Employee Referral Bonus

The Company is committed to fair and equitable compensation practices. The base compensation range for this role is $107,000 -$140,000 and this position is eligible for benefits that include medical insurance (health, dental, and vision), retirement plan, paid time off, paid parental leave, new business and employee referral bonuses, etc. Please note that the compensation information provided is a good faith estimate for Los Angeles based hires only and is provided pursuant to the applicable law. Final compensation for this role will be determined by various factors such as candidates' relevant work experience, skills, qualifications, and location.