Head of Creative Solutions & Brand Partnerships

Betches Media; New York (NY); On-site; USD 102,000 - 122,000; Full time

Job summary

Betches Media in New York City seeks a Director, Creative Solutions to lead the pre-sale marketing team during a maternity leave cover from November through April. You will manage the Creative Solutions team and own deck development, briefs, ideation, and strategy for cross-platform campaigns across digital, social, vodcast, and experiential activations.

You’ll collaborate with Sales, Branded Content & Video, Sales Planning, Editorial, and more to engineer campaigns that satisfy client goals

Qualifications

• 7+ years experience in marketing for a digital publisher, media company, agency, or similar organization.
• 7+ years experience with the pre-sale process, creating client programming for paid digital & event proposals.
• Strong leadership and communication skills, with comfort at the C-suite level.
• Strong design, storytelling, and creative strategy experience.
• Proficiency in Google Suite, PowerPoint, Canva; Adobe Suite a plus.
• Ability to translate client KPIs into actionable campaign strategies.
• Familiarity with and enthusiasm for the Betches Media and LBG brands.
• Startup mindset with entrepreneurial spirit.

Responsibilities

• Lead strategic and creative brand vision for Betches.
• Manage members of the Creative Solutions marketing team.
• Own the development and evolution of marketing materials.
• Balance duties with an 80/20 split of individual contributor to manager responsibilities.
• Collaborate with Sales to conceptualize and deliver engaging proposals based on social, digital, vodcast, and experiential activations.
• Manage a high volume of inbound and proactive RFPs with large budgets.
• Design and convey campaign ideas through custom content presentations.
• Partner with Sales to answer RFPs and co-pitch in meetings for sponsorship opportunities.
• Forecast revenue and brand growth potential with Sales teams.
• Develop new ideas for custom content programs with Branded Content & Video; package existing editorial content for partners.
• Write and create materials in the Betches Media and LBG brand voices.
• Assist with pricing and packaging opportunities.
• Showcase Betches Media and LBG potential to clients and talent.
• Innovate marketing approaches across digital and event initiatives.

Skills

Marketing leadership

Pre-sale process

Client storytelling

Strategic planning

Cross-functional collaboration

Education

Bachelor's degree

Tools

Google Suite

PowerPoint

Canva

Adobe Suite

Job description

Betches Media in New York City seeks a Director, Creative Solutions to lead the pre-sale marketing team during a maternity leave cover from November through April. You will manage the Creative Solutions team and own deck development, briefs, ideation, and strategy for cross-platform campaigns across digital, social, vodcast, and experiential activations.

You’ll collaborate with Sales, Branded Content & Video, Sales Planning, Editorial, and more to engineer campaigns that satisfy client goals