Interim Associate Director, US Integrated Marketing

Bumble; Austin (TX); On-site; USD 180,000 - 270,000; Full time

Job summary

Bumble Inc. is seeking an Interim Associate Director of US Integrated Marketing to lead brand strategy, creative storytelling, and cross-channel execution during an 8-month maternity coverage.

You will guide a 4-person US team, manage partnerships with agencies, and drive campaigns that boost awareness and engagement in the US market. This role requires strategic leadership, deep experience in multi-channel campaigns, and the ability to translate business goals into measurable marketing programs

Qualifications

• 8–10 years of experience in brand, integrated, or strategic marketing, ideally in consumer tech or culturally-driven brands.
• Proven track record launching multi-channel campaigns that drive emotional connection and measurable results.
• Strong leadership experience overseeing channel leads and guiding overarching strategy.

Responsibilities

• Lead development and execution of marketing strategy and integrated go-to-market plans.
• Manage external and internal partners to develop integrated campaigns and manage budgets.
• Collaborate cross-functionally with creative, PR, Media, Product Marketing, Partnerships and Growth.
• Oversee influencer/creator programs and talent partnerships to strengthen cultural relevance.

Skills

Brand strategy

Integrated marketing

Team leadership

US market

Campaign management

Stakeholder management

Data-driven

Education

Bachelor's degree; MBA or Master's is a plus

Tools

Marketing analytics tools

Campaign management tools

Job description

Bumble Inc. is seeking an Interim Associate Director of US Integrated Marketing to lead brand strategy, creative storytelling, and cross-channel execution during an 8-month maternity coverage.

You will guide a 4-person US team, manage partnerships with agencies, and drive campaigns that boost awareness and engagement in the US market. This role requires strategic leadership, deep experience in multi-channel campaigns, and the ability to translate business goals into measurable marketing programs