Director, Creative Solutions (Maternity Leave Coverage)

Betches Media; New York (NY); On-site; USD 102,000 - 122,000; Full time

Job summary

Betches Media in New York City seeks a Director, Creative Solutions to lead the pre-sale marketing team during a maternity leave cover from November through April. You will manage the Creative Solutions team and own deck development, briefs, ideation, and strategy for cross-platform campaigns across digital, social, vodcast, and experiential activations.

You’ll collaborate with Sales, Branded Content & Video, Sales Planning, Editorial, and more to engineer campaigns that satisfy client goals

Qualifications

• 7+ years experience in marketing for a digital publisher, media company, agency, or similar organization.
• 7+ years experience with the pre-sale process, creating client programming for paid digital & event proposals.
• Strong leadership and communication skills, with comfort at the C-suite level.
• Strong design, storytelling, and creative strategy experience.
• Proficiency in Google Suite, PowerPoint, Canva; Adobe Suite a plus.
• Ability to translate client KPIs into actionable campaign strategies.
• Familiarity with and enthusiasm for the Betches Media and LBG brands.
• Startup mindset with entrepreneurial spirit.

Responsibilities

• Lead strategic and creative brand vision for Betches.
• Manage members of the Creative Solutions marketing team.
• Own the development and evolution of marketing materials.
• Balance duties with an 80/20 split of individual contributor to manager responsibilities.
• Collaborate with Sales to conceptualize and deliver engaging proposals based on social, digital, vodcast, and experiential activations.
• Manage a high volume of inbound and proactive RFPs with large budgets.
• Design and convey campaign ideas through custom content presentations.
• Partner with Sales to answer RFPs and co-pitch in meetings for sponsorship opportunities.
• Forecast revenue and brand growth potential with Sales teams.
• Develop new ideas for custom content programs with Branded Content & Video; package existing editorial content for partners.
• Write and create materials in the Betches Media and LBG brand voices.
• Assist with pricing and packaging opportunities.
• Showcase Betches Media and LBG potential to clients and talent.
• Innovate marketing approaches across digital and event initiatives.

Skills

Marketing leadership

Pre-sale process

Client storytelling

Strategic planning

Cross-functional collaboration

Education

Bachelor's degree

Tools

Google Suite

PowerPoint

Canva

Adobe Suite

Job description

About Us

Betches Media is the ultimate digital media and lifestyle destination for women. As a pioneer in the humor and entertainment space, we’ve built a powerful platform that connects with over 250M fans across social media, podcasts, web, events, and e-commerce. Our funny, honest, and candid approach resonates with women globally, creating a one-of-a-kind community.

About Us

Betches Media is the ultimate digital media and lifestyle destination for women. As a pioneer in the humor and entertainment space, we’ve built a powerful platform that connects with over 250M fans across social media, podcasts, web, events, and e-commerce. Our funny, honest, and candid approach resonates with women globally, creating a one-of-a-kind community.

Now as a part of LBG Media, Betches is in an exciting new chapter, leveraging the global reach and innovation of our parent company to push the boundaries of creative media.

This is your opportunity to be at the forefront of shaping the future of Betches Media and propel the brand through its next phase of growth.

Description

Betches Media is seeking a Director, Creative Solutions to serve as a team lead for integrated marketing efforts in the pre-sale process. This is a temporary maternity leave coverage role, expected to run from approximately November through April. There may also be an opportunity for the position to become full-time; however, that is not guaranteed. The role will be responsible for managing members of the Creative Solutions marketing team, which owns the pre-sale process: from briefing and creative ideation to strategic planning and deck building.

You’ll collaborate closely with Sales, Branded Content & Video, Sales Planning, Editorial, and more to engineer cross-platform brand partnership campaigns across digital, social, and experiential that are endemic to Betches while also satisfying client goals.

In addition to individual mentorship and team management, you’ll also contribute individually to the pre-sale process. As a Creative Solutions leader, you’ll own current and future strategies and visions for brand partnership programming.

The ideal candidate is autonomous, self-motivated, collaborative, and solutions-oriented. You have a strong ability to tell compelling narratives, shape brand identity, influence cross-departmentally, and things as a bigger picture. You deeply understand the digital media landscape.

This reports directly to the VP, Creative Director.

Roles & Responsibilities

• Lead strategic and creative brand vision for Betches
• Manage members of the Creative Solutions marketing team
• Own the development and evolution of marketing materials
• Navigate an 80/20 split of responsibilities, roughly 80% individual contributor to 20% manager
• Work alongside all Sales teams to conceptualize and deliver winning proposals rooted in social, digital, vodcast, and experiential activations that are both engaging for audiences and impactful for clients (and their KPIs)
• Effectively manage a high volume of inbound and proactive RFPs with large budgets
• Expertly design and convey campaign ideas through custom content presentations
• Collaborate with Sales to answer RFPs and co-pitch in meetings to effectively deliver Betches Media and LBG best-in-class sponsorship opportunities
• Partner with all Sales teams to develop go-to-market brand strategies, while helping to forecast revenue & brand growth potential
• Partner with Branded Content & Video to develop new ideas for custom content programs and series, as well as package existing organic editorial content to bring in new partners and drive repeat business
• Write and create materials in the Betches Media and LBG brand voices
• Assist with pricing and packaging opportunities
• Showcase Betches Media and LBG potential to outside audience, talent, and clients
• Innovate creative marketing approaches to drive Betches Media and LBG across all digital and event initiatives

Qualifications:

• 7+ years experience working in marketing for a digital publisher, media company, agency, or similar company
• 7+ years experience with the pre-sale process, creating client programming for paid digital & event proposals
• Strong leadership and communication skills, with a comfort communicating at the C-suite level
• Strong design, storytelling, and creative strategy experience
• Google Suite, PowerPoint, and Canva (Adobe Suite experience a plus)
• Ability to translate client KPIs into actionable campaign strategies
• Familiarity with and strong enthusiasm for entire the Betches Media and LBG brands
• Ability to thrive in a startup environment—highly motivated with an entrepreneurial spirit
• Excellent written and verbal communication skills, along with ability to conduct formal pitch presentations & one‑on‑one meetings
• Strong communication skills, with the ability to effectively navigate through ambiguity and complexities related to client/agency structure
• Fluency in the language of digital media: impressions, CTR, CPMs, eCPMs, engagements, etc.
• Fluency in the language of online measurement: uniques, pageviews, visits, etc.
• Comfort presenting to and communicating with clients
• Agility and ability to work both independently and cross-functionally
• Strong organizational and analytical skills
• Quick, creative thinking & ideation mindset with a passion for social media and branded content
• Bachelor’s degree from an accredited college or university

Compensation:

The compensation for this role is a monthly retainer of $10,000.

Our DEI+ Commitment

At Betches, we are committed to building a diverse and inclusive workplace that empowers talent from many different backgrounds, experiences, and identities. We believe that true creativity and knowledge emerge when diversity and inclusion are fully embraced. We strive to create an workforce that reflects the diversity of our clients and our communities, recognizing that our journey towards excellence is ongoing. Together, we aim to foster an environment where everyone can contribute to and benefit from our shared success.