Interim Associate Director, US Integrated Marketing

Bumble Inc.; New York (NY); On-site; USD 180,000 - 240,000; Full time

Job summary

Bumble Inc. seeks an Interim Associate Director of US Integrated Marketing to lead cross-channel campaigns during an 8‑month maternity coverage.

You will shape strategy at the intersection of brand storytelling, media, and product experiences, guiding a team of four in the US Integrated Marketing function across agency partnerships and creator programs. You will collaborate with product and cross-functional teams, analyze campaign performance, and pivot plans to drive brand awareness and user

Qualifications

• Bachelor's degree required; MBA or Master’s preferred.
• 8–10 years of experience in brand, integrated, or strategic marketing.
• Experience launching multi-channel campaigns with measurable results.
• Strong leadership experience overseeing channel leads and strategy.
• Experience with US market marketing and media landscapes.
• Ability to manage agency relationships and partnerships.

Responsibilities

• Lead the development and execution of marketing strategy and integrated go-to-market plans.
• Manage external and internal partners to develop campaigns, brief writing, strategy feedback, and campaign execution.
• Ensure campaigns are delivered on time and within budget through project management.
• Collaborate cross-functionally with creative, PR, Media, Product Marketing, Partnerships, and Growth teams.
• Provide leadership to a team of 4 direct reports and oversee cohesive execution across workstreams.
• Oversee influencer/creator workstreams and talent partnerships to strengthen cultural relevance.
• Drive creator ecosystem in the US to boost awareness and authentic conversation.

Skills

Strategic marketing leadership

US market expertise

Cross-functional collaboration

Creative problem-solving

Executive communication

Leadership of multi-member teams

Data-driven decision making

Ability to manage tight deadlines

Education

Bachelor's degree

MBA or Master’s degree

Job description

Bumble Inc. seeks an Interim Associate Director of US Integrated Marketing to lead cross-channel campaigns during an 8‑month maternity coverage.

You will shape strategy at the intersection of brand storytelling, media, and product experiences, guiding a team of four in the US Integrated Marketing function across agency partnerships and creator programs. You will collaborate with product and cross-functional teams, analyze campaign performance, and pivot plans to drive brand awareness and user