Interim US Integrated Marketing Lead

Bumble Inc.; Austin (TX); On-site; USD 145,000 - 165,000; Full time

Job summary

Bumble Inc. is seeking an Interim Associate Director of US Integrated Marketing to drive brand strategy, creative storytelling, and cross-channel execution during an 8-month maternity leave.

You will lead a team of 4 in the US Integrated Marketing function and partner with creative, comms, media, and product marketing to deliver cohesive campaigns. The role focuses on translating business objectives into impactful campaigns that boost brand relevance in the US, manage budgets, stakeholders, and

Qualifications

• Bachelor's degree required; MBA or Master's a plus.
• 8–10 years of experience in brand, integrated, or strategic marketing.
• Proven track record launching multi-channel campaigns that drive emotional connection and measurable results.

Responsibilities

• Lead the development and execution of marketing strategy and integrated go-to-market plans.
• Manage external and internal partners to develop integrated campaigns, spearhead brief writing, provide strategic feedback, review creative assets, develop go-to-market plans and decks, and manage campaign execution, performance analysis, and reports.
• Ensure all campaigns are executed on time and within budget through effective project management.
• Collaborate cross-functionally with internal creative, PR, Media, Product marketing, Partnerships, and Growth teams to drive holistic plans against key market business metrics.
• Provide leadership and direction to a team of 4 direct reports across the US Integrated Marketing team, overseeing strategy and ensuring cohesive execution across workstreams.
• Collaborate with our media agency, ensuring strategic alignment, seamless execution, and continuous optimization across paid channels.
• Oversee US influencer and creator workstreams, guiding strategy and day-to-day execution across the team.
• Contribute to Bumble's celebrity, talent, influencer, and creator strategy, partnering with agencies to identify, negotiate, and manage talent partnerships that strengthen Bumble's cultural relevance.
• Build and scale the US creator ecosystem, leading our macro and micro creator strategy to drive awareness, engagement, and authentic conversation around dating on Bumble.
• Serve as day-to-day point of contact for our talent and agency partners, ensuring smooth coordination and follow-through on partnership deliverables.
• Partner with Product to bring cultural insights into product strategy, ensuring Bumble's product experiences evolve with dating behaviors.
• Be data-driven in all decision-making, monitoring the effectiveness of marketing campaigns on brand awareness and user acquisition.
• Develop and share in-market learnings based on key successes and failures.
• Navigate shifting priorities and weekly pivots with a solutions-first mindset.
• Determine marketing mix and make strategic recommendations on paid media mix.

Skills

Brand strategy

Integrated marketing

Leadership

Cross-functional

US market knowledge

Analytics

Education

Bachelor's degree

MBA or Master's

Job description

Bumble Inc. is seeking an Interim Associate Director of US Integrated Marketing to drive brand strategy, creative storytelling, and cross-channel execution during an 8-month maternity leave.

You will lead a team of 4 in the US Integrated Marketing function and partner with creative, comms, media, and product marketing to deliver cohesive campaigns. The role focuses on translating business objectives into impactful campaigns that boost brand relevance in the US, manage budgets, stakeholders, and