Head of Content Marketing, SaaS Growth

Matcha; Northern (KY); Hybrid; USD 120,000 - 140,000; Full time

Benefits offered by this job

Medical/Dental/Vision

Flexible Spending Account

401K Match

Flexible PTO

Job summary

AutoVitals is seeking a seasoned Product Marketing professional to own and build the content function from the ground up. You will define the editorial calendar, segment content for different shop types and buyer roles, and drive the reader journey toward a sales conversation.

You will write, edit, and publish content, set standards for voice and quality, and hire/develop future content marketers as the function grows, blending marketing, product, and demand generation.

Qualifications

• 6+ years in product marketing at a B2B SaaS or technology company.
• Experience conducting market discovery through customer, prospect, and win/loss interviews.
• Experience managing or developing product marketers and building process, standards, and playbooks.

Responsibilities

• Own the content strategy and editorial calendar for AutoVitals.
• Build a segmented library by shop size/type and buyer role.
• Design the journey between pieces to move readers toward a sales conversation.

Skills

Content marketing

Product marketing

Market discovery

Launching products

Sales enablement

Cross-functional collaboration

Data-driven

Fast-moving environment

Tools

Salesforce

HubSpot

Job description

AutoVitals is seeking a seasoned Product Marketing professional to own and build the content function from the ground up. You will define the editorial calendar, segment content for different shop types and buyer roles, and drive the reader journey toward a sales conversation.

You will write, edit, and publish content, set standards for voice and quality, and hire/develop future content marketers as the function grows, blending marketing, product, and demand generation.