B2B SaaS Content Marketing Lead

Nashville Public Radio; Austin (TX); Hybrid; USD 80,000 - 140,000; Full time

Job summary

Userpilot is seeking a Content Marketing Manager who can turn a complex product space into clear, opinionated content that earns reads and shares. You’ll own the editorial voice, long-form assets, original research, and supporting content for demand generation and ABM, collaborating with SEO, designers, video producers, and freelancers.

This is a real-world role: no AI filler, a track record of ranking content, 3–5 years in B2B SaaS marketing, strong writing, and editorial judgment.

Qualifications

• 3 to 5 years of B2B SaaS content marketing experience.
• Exceptional original writing ability in a clear, opinionated voice.
• Track record of writing content that ranks and drives organic traffic and pipeline.
• Knowledge of GEO (Generative Engine Optimization) for AI surfaces.
• Strong editorial judgment for what to write or kill and how to brief contributors.
• Comfort with original research: surveys, benchmarks, data partnerships, interviews.

Responsibilities

• Write high-impact assets: pillar articles, industry reports, ebooks, courses, playbooks, thought leadership essays.
• Develop an editorial voice and POV recognizable across formats and channels.
• Turn product and customer insights into original research and proprietary data.
• Collaborate with SEO on briefs, ranking, and topical authority; optimize for AI surfaces.
• Create landing pages, ABM one-pagers, and repurpose content for distribution.
• Plan webinars and interviews to extend reach; manage freelance writers.

Skills

Exceptional writing

SEO collaboration

Editorial judgment

Collaborative mindset

Original research

Tools

HubSpot

Ahrefs

Semrush

Clearscope

Job description

Userpilot is seeking a Content Marketing Manager who can turn a complex product space into clear, opinionated content that earns reads and shares. You’ll own the editorial voice, long-form assets, original research, and supporting content for demand generation and ABM, collaborating with SEO, designers, video producers, and freelancers.

This is a real-world role: no AI filler, a track record of ranking content, 3–5 years in B2B SaaS marketing, strong writing, and editorial judgment.