Senior Content Marketing Manager — Build Our Content Engine

AutoVitals, Inc.; United States; Remote; USD 120,000 - 140,000; Full time

Benefits offered by this job

Medical/Dental/Vision

Flexible Spending Account

401K Match

Flexible PTO

Job summary

AutoVitals, Inc. seeks an experienced product marketer to own the content library for a B2B SaaS audience of auto repair shops. You will craft a unified content strategy, segment content by shop type and buyer role, and guide readers toward a sales conversation with a cohesive journey.

You will write, edit, publish, and establish standards, calendars, and processes in the first year, while hiring and mentoring new content marketers as the function grows.

Qualifications

• 6+ years in product marketing at a B2B SaaS or technology company.
• Experience conducting market discovery through customer, prospect, and win/loss interviews.
• Experience managing product marketers and building process, standards, and playbooks.
• Track record owning product launches end to end, from positioning through sales readiness.
• Strong writer and clear communicator who can explain a technical product clearly.
• Experience building competitive intelligence from scratch and win/loss analysis.
• Experience segmenting a market and tailoring messaging by segment and buyer role.
• Comfortable working with sales reps and translating needs into content.
• Data-literate, connecting messaging to pipeline and bookings.
• Able to build from scratch in a fast-moving environment.

Responsibilities

• Own the content strategy for AutoVitals and the editorial calendar.
• Build the segmented content library by shop size and type, aligned to buyer role.
• Design content journeys that move readers toward a sales conversation.
• Write and produce across formats: articles, guides, website copy, email, scripts.
• Audit the library, retire dated content, and rebuild valuable material.
• Create proof content like customer stories and case studies for prospects.
• Write content to the SEO plan, targeting terms shops search for.
• Own AutoVitals website content with ongoing updates.
• Track and report content performance: rankings, traffic, engagement, leads.
• Translate product positioning into content that drives feature adoption.
• Draft ad copy, landing pages, email sequences, and webinar narrative.
• Pull material from sales and training to reflect real questions.
• Set voice and quality standards for contributors and outsourced work.
• Build a repeatable content function with defined standards and cadence.
• Hire and develop content marketers as the team grows.

Skills

Product marketing

B2B SaaS

Market discovery

Customer interviews

Go-to-market

Product launches

Team development

Excellent writing

Competitive intelligence

Market segmentation

Sales alignment

Data-driven

Tools

Salesforce

HubSpot

Job description

AutoVitals, Inc. seeks an experienced product marketer to own the content library for a B2B SaaS audience of auto repair shops. You will craft a unified content strategy, segment content by shop type and buyer role, and guide readers toward a sales conversation with a cohesive journey.

You will write, edit, publish, and establish standards, calendars, and processes in the first year, while hiring and mentoring new content marketers as the function grows.