Head of Content Marketing

Jobtailor; New York (NY); On-site; USD 180,000 - 320,000; Full time

Job summary

Nomura Asset Management in New York seeks a senior marketing leader to define and advance our global content strategy, leading a team of investment writers and marketers to develop and commercialize insights.

You will elevate senior voices, craft brand-consistent, multi-format content and partner with the Chief Investment Strategist to build a market insights platform. The role emphasizes storytelling, distribution, and client-focused thought leadership across channels.

Qualifications

• 10+ years of marketing experience in financial services.
• Experience leading high-performing teams within a global, matrixed org.
• Deep knowledge of investment markets for institutional and wealth audiences.
• Ability to build thought leadership platforms and translate insights into narratives.
• Expertise in modern content distribution, SEO, and AI-driven platforms.

Responsibilities

• Define and advance Nomura Asset Management’s content strategy.
• Lead a team of content marketers and investment writers.
• Develop and commercialize investment insights.
• Elevate voices of investment experts and strengthen thought leadership.
• Create distinctive, brand-consistent content experiences that inspire action.
• Deliver multi-format content featuring thought leaders and investment teams.
• Partner with the Chief Investment Strategist to build a market insights platform.
• Translate complex market developments into timely perspectives and implications.
• Lead content development, activation, and global distribution of outlooks and insights.
• Oversee editorial strategy and calendar across web, emails, and social.
• Monitor competitive landscape and evolving content organizations.
• Survey client-facing teams to identify content opportunities.
• Test amplification strategies across digital channels and client platforms.
• Track KPIs including traffic, engagement, and conversion.
• Amplify executive thought leaders’ social profiles.

Skills

Content Strategy

Team Leadership

Investment Knowledge

Thought Leadership

Narrative Development

Content Distribution

Digital Amplification

Tools

Content Management Systems

Social Media Platforms

AI-Driven Platforms

Digital Channels

Job description

• Define and advance Nomura Asset Management’s content strategy
• Lead a team of content marketers and investment writers
• Develop and commercialize investment insights
• Elevate the voices of investment experts and strengthen the firm’s thought leadership position
• Create distinctive, brand-consistent content experiences that inspire clients to act
• Deliver multi-format content featuring thought leaders and investment teams
• Partner with the Chief Investment Strategist to build a market insights platform
• Translate complex market developments into timely, practical perspectives and portfolio implications
• Lead content development, activation, and global distribution of annual outlooks and macroeconomic insights
• Develop and oversee the editorial strategy and calendar across web content, marketing emails, and social media
• Monitor the competitive landscape and evolution of leading content organizations
• Survey client-facing teams and gather feedback to identify client needs and content opportunities
• Test amplification strategies across digital channels, social media, and client-facing platforms
• Track and report KPIs including traffic, engagement, and conversion
• Manage and amplify executive thought leaders’ social profiles

Requirements

• 10+ years of experience in marketing within financial services
• Experience leading high-performing marketing teams within a global, matrixed organization
• Deep knowledge of investment markets and the needs of institutional and wealth management audiences
• Proven ability to build thought leadership platforms and translate complex investment insights into clear, compelling narratives
• Expertise in modern content distribution and discovery, including digital amplification, search optimization, and emerging AI-driven platforms
• Exceptional storytelling, messaging, and editorial judgment across multiple channels and formats
• Strong track record partnering with investment, product, distribution, and media stakeholders
• Ability to align content with commercial priorities and measurable business outcomes

Core Competencies

Demonstrates expertise in developing and executing content strategies that align with commercial priorities, leveraging deep knowledge of investment markets to create compelling narratives for institutional and wealth management audiences. Proven ability to lead high-performing marketing teams and utilize modern content distribution techniques to enhance thought leadership and client engagement.

Highest-signal resume keywords

• Content Strategy Development
• Investment Market Knowledge
• Team Leadership
• Digital Amplification
• Thought Leadership Creation

ATS Optimization Keywords

Hard Skills

• Content Development
• Editorial Strategy
• Market Insights
• Search Optimization
• KPI Tracking
• Investment Insights Commercialization
• Multi-Format Content Creation
• Social Media Management
• Client Needs Assessment
• Narrative Development

Soft Skills

• Storytelling
• Messaging
• Editorial Judgment
• Collaboration
• Client Engagement

Industry Keywords

• Financial Services
• Wealth Management
• Institutional Investing
• Content Marketing
• Thought Leadership

Tools & Technologies

• Digital Channels
• Social Media Platforms
• Content Management Systems
• AI-Driven Platforms