Head of Content Marketing & Communications

Imea; Pennsylvania; On-site; USD 180,000 - 240,000; Full time

Job summary

Nomura Asset Management seeks a Head of Content Marketing and Communications to shape and execute an integrated content and communications strategy across the firm. You will elevate brand narrative, translate market insights into client-focused content, and coordinate with investment, product, and distribution teams worldwide.

You will oversee thought leadership, media relations, and executive communications while driving a cohesive content ecosystem for clients and financial advisors.

Qualifications

• 10+ years of experience in marketing, communications, content strategy, or media relations within financial services or asset management.
• Proven leadership in integrated marketing and communications teams covering content, media, and digital channels.
• Experience designing content ecosystems for modern discovery and distribution, including AI-driven platforms.
• Deep understanding of asset management and institutional/wealth management audiences.
• Ability to translate complex investment insights into clear, compelling narratives.

Responsibilities

• Develop and lead the firm’s content marketing and communications strategy.
• Establish investment narratives and thematic campaigns aligned with insights and priorities.
• Oversee thought leadership, investment commentary, education and client-facing content across channels.
• Lead internal and external communications and media relations strategy.
• Manage media relations and agency partners to boost brand visibility and thought leadership.
• Collaborate with investment, product, and distribution teams to align marketing with commercial goals.
• Drive distribution and amplification across digital channels, social media, and client platforms.
• Build and lead a high-performing, global content and communications team.

Skills

Leadership

Content strategy

Media relations

Digital amplification

Strategic thinking

Copywriting

Job description

Role Description:

The Head of Content Marketing and Communications will lead the development and execution of Nomura Asset Management’s integrated content and communications strategy, elevating the firm’s visibility, strengthening its brand narrative, and supporting commercial growth across our investment platform.

This individual will oversee the creation and distribution of thought leadership, investment insights, and strategic messaging that positions Nomura Asset Management as a trusted voice in global markets. Working in close partnership with investment teams, product strategy, distribution, and marketing leaders, the role will drive a coordinated content ecosystem that translates market expertise into clear, actionable insights for clients and financial advisors.

The Head of Content Marketing and Communications will also lead the firm’s internal and external communications and media relations strategy, ensuring consistent messaging across all audiences and strengthening the organization’s presence across earned media, industry commentary, and executive visibility.

This role will establish an integrated operating model spanning content strategy, editorial development, digital amplification, and media engagement. The team will partner closely with marketing and distribution teams to activate investment themes through coordinated campaigns, thought leadership, and client-facing content that supports advisor engagement and client conversations.

Key responsibilities include:

• Developing and leading the firm’s content marketing and communications strategy.
• Establishing clear investment narratives and thematic campaigns aligned with market insights and commercial priorities.
• Overseeing the creation and promotion of thought leadership, investment commentary, education and client-facing content across digital and traditional channels.
• Leading internal and external communications, including executive messaging, organizational communications, and firm announcements.
• Managing media relations, our agency partners and earned media strategy to enhance brand visibility and thought leadership presence.
• Partnering with investment leaders and subject matter experts to translate complex market views into accessible, compelling content.
• Driving distribution and amplification strategies across digital channels, social media, and client-facing platforms.
• Building and leading a high-performing team across content strategy, copywriting, communications, and media relations

Skills, experience, qualifications and knowledge required:

• 10+ years of experience in marketing, communications, content strategy, or media relations within financial services, asset management, or investment-related industries.
• Demonstrated leadership experience managing integrated marketing and communications teams, including content strategy, editorial, media relations, and digital amplification across owned and paid channels.
• Experience designing content ecosystems that support modern discovery and distribution, including search optimization and emerging AI-driven discovery platforms.
• Deep understanding of asset management, investment markets, and the needs of institutional and wealth management audiences.
• Proven ability to translate complex investment insights into clear, compelling narratives that resonate with clients, financial advisors, and the media.
• Experience developing and executing thought leadership platforms that position firms and executives as market authorities.
• Strong relationships with financial media and experience managing proactive and reactive media engagement strategies.
• Exceptional storytelling, messaging, and editorial judgment, with the ability to shape narratives across multiple channels and audiences.
• Experience collaborating with investment teams, product leaders, and distribution organizations to align marketing initiatives with commercial priorities.
• Strong leadership and organizational skills, with the ability to build and motivate high-performing teams and operate effectively in a global, matrixed organization.
• Strategic thinker with the ability to connect brand storytelling, thought leadership, and communications efforts to measurable business outcomes.

Nomura Competencies

Explore Insights & Vision

• Identify the underlying causes of problems faced by you or your team and define a clear vision and direction for the future.

Making Strategic Decisions

• Evaluate all the options for resolving the problems and effectively prioritize actions or recommendations.

Inspire Entrepreneurship in People

• Inspire team members through effective communication of ideas and motivate them to actively enhance productivity.

Elevate Organizational Capability

• Engage proactively in professional development and enhance team productivity through the promotion of knowledge sharing.

Inclusion

• Foster a culture of inclusion and psychological safety in the workplace and cultivate a “Risk Culture” (Challenge, Escalate and Respect).