Head of Content & Growth - Creator-Driven, AI-Native

Citizen; New York (NY); On-site; USD 150,000 - 190,000; Full time

Benefits offered by this job

Equity

Job summary

Citizen is seeking a brand content and growth leader to rebuild and own its distribution across TikTok, Instagram Reels, YouTube Shorts, and X from zero with daily posting. You will manage creators, editors, and a budget to push live footage into the feeds and prove impact through sign-ups and engagement.

You will own the content strategy, collaborate with a small in-office team, and drive rapid testing of new concepts while ensuring rights and brand safety.

Qualifications

• Fluent on major social platforms (TikTok, Instagram, YouTube, X) and able to judge what content travels.
• Proven ability to grow real-world footage into widespread distribution.
• Experience briefing creators and managing quick-turn content programs.
• Comfort with paid amplification of user-generated content and performance tracking.
• A/b testing mindset with data-driven decision making and AI-assisted content workflows.

Responsibilities

• Rebuild Citizen's distribution on TikTok, Instagram Reels, YouTube Shorts, and X from zero with daily posting.
• Lead creators and editors to extend reach of live footage while setting content standards.
• Manage paid UGC, including rights clearances and Spark/partnership ads.
• Collaborate with paid media on attribution and cost-per-sign-up tracking.
• Package founder and Mission Control content for social distribution.

Skills

Platform fluency

Content creation

Creator outreach

Paid social advertising

AI for content

Job description

Citizen is seeking a brand content and growth leader to rebuild and own its distribution across TikTok, Instagram Reels, YouTube Shorts, and X from zero with daily posting. You will manage creators, editors, and a budget to push live footage into the feeds and prove impact through sign-ups and engagement.

You will own the content strategy, collaborate with a small in-office team, and drive rapid testing of new concepts while ensuring rights and brand safety.