Head of Content & Growth for Real-Time Social

citizen.com; New York (NY); Presencial; USD 150.000 - 190.000; Jornada completa

Descripción de la vacante

Citizen is seeking a fearless, platform-native content leader who lives on TikTok, Instagram Reels, YouTube Shorts and X. You will own off-platform distribution from zero, recruit and brief creators, and run paid amplification to drive sign-ups and app installs.

You will set the content standard and act as the marketing voice for product sharing. Working with the founder-led and Mission Control content, the in-house creative and paid media teams, you will craft the twelve-month plan, test

Formación

• Deep understanding of platform-native content that earns reach and engagement.
• Proven ability to scale organic content with paid amplification.
• Experience briefing and managing creators to deliver on brand goals.
• Strong track record in driving sign-ups or installs via social content.

Responsabilidades

• Off-platform distribution: rebuild Citizen channels and post daily across TikTok, Instagram Reels, YouTube Shorts, and X.
• Paid amplification of winning UGC to scale performance.
• Manage the creator roster, briefs, and collaboration process.
• Package founder-led and Mission Control content for social impact.
• Work with creative and paid teams; decide which content earns spend and how to optimize budgets.

Conocimientos

Platform-native content strategy

Creator partnerships

Paid social media

Performance marketing

Herramientas

TikTok

Spark Ads

Instagram Reels

YouTube Shorts

Descripción del empleo

Citizen is seeking a fearless, platform-native content leader who lives on TikTok, Instagram Reels, YouTube Shorts and X. You will own off-platform distribution from zero, recruit and brief creators, and run paid amplification to drive sign-ups and app installs.

You will set the content standard and act as the marketing voice for product sharing. Working with the founder-led and Mission Control content, the in-house creative and paid media teams, you will craft the twelve-month plan, test