Head of Content & Brand Strategy (Remote)

Watershed; New York (NY); Remote; USD 150,000 - 230,000; Full time

Job summary

Watershed is seeking a seasoned Head of Content to own editorial strategy across multi-format content. You will lead a small in-house team plus contractors, shape the editorial calendar, and build AI workflows that scale content quality.

This is a multi-channel, publication-first role focused on thought leadership, demand programs, and brand storytelling. You will shape stories from internal and external sources, collaborate with marketing and product teams, and drive measurable outcomes across

Qualifications

• 10+ years in content, editorial, or brand roles with at least 3 in B2B or technical content.
• A portfolio showing range across opinion, narrative, and demand programs.
• Originated ideas/campaigns that gained traction beyond own channels.

Responsibilities

• Own Watershed's editorial strategy, calendar, and performance reporting.
• Develop short-form content and grow social channels.
• Lead demand-gen content and webinars, with KPIs tied to pipeline.
• Manage a content marketer and two contractors; build editorial workflows and AI standards.

Skills

Content strategy

Portfolio evidence

Campaign ideation

Audience growth

Team management

Experimentation

Job description

Watershed is seeking a seasoned Head of Content to own editorial strategy across multi-format content. You will lead a small in-house team plus contractors, shape the editorial calendar, and build AI workflows that scale content quality.

This is a multi-channel, publication-first role focused on thought leadership, demand programs, and brand storytelling. You will shape stories from internal and external sources, collaborate with marketing and product teams, and drive measurable outcomes across