Head of Content & Brand Strategy

Content Creators; New York (NY); Remote; USD 140.000 - 200.000; Vollzeit

Zusammenfassung

Watershed is seeking a Head of Content to own editorial strategy and demand programs, shaping brand and thought leadership across multiple formats and platforms. You will lead a small team, collaborate with marketing, and develop AI-enabled content workflows to scale impact while preserving quality.

You will develop stories across company, science, customers, and partners; drive multi-channel content including long-form, video, and social; and oversee a calendar that ties content to pipeline and

Qualifikationen

• 10+ years in content, editorial, or brand roles, with at least 3 in B2B or technical content.
• Portfolio showing range: opinion and narrative work alongside demand programs.
• Proven track record growing a corporate or executive audience on LinkedIn or newsletters.
• Experience managing writers or marketers and developing talent.

Aufgaben

• Own Watershed's editorial strategy, collaborating with the marketing team to set goals, calendar, content and reporting.
• Develop and execute strategic initiatives to amplify Watershed's brand and thought leadership.
• Surface stories from within the company, science team, customers and beyond.
• Develop brand partnerships that extend reach and bring new angles to our work.
• Work with comms to develop thought leadership pieces and executive bylines that advance the brand.
• Create interactive content, data stories, and graphics to make complex topics easier to grasp.
• Grow content channels including social and newsletter subscriber base.
• Lead a content marketer and two contractors; manage editorial calendar and reporting on attention, conversion, and pipeline.
• Build responsible AI workflows and agents to maintain content quality.

Kenntnisse

Content leadership

Editorial instincts

Brand strategy

Video/content production

Analytics mindset

Jobbeschreibung

Watershed is seeking a Head of Content to own editorial strategy and demand programs, shaping brand and thought leadership across multiple formats and platforms. You will lead a small team, collaborate with marketing, and develop AI-enabled content workflows to scale impact while preserving quality.

You will develop stories across company, science, customers, and partners; drive multi-channel content including long-form, video, and social; and oversee a calendar that ties content to pipeline and