Head of Content & Audience Growth for B2B Events

SmartRecruiters, Inc.; New York (NY); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

401k match

Health, vision and dental insurance

Hybrid/remote work options

Job summary

Informa Markets, a division within Informa, seeks a Director of Content & Audience Marketing in New York to lead audience growth across the portfolio, shaping personas, brand identity and audience value propositions for events and media platforms.

The role drives always-on campaigns, content marketing, and cross-functional collaboration to deliver engagement, loyalty and measurable business outcomes. Reports to the VP of Marketing.

Qualifications

• Proven experience in content and audience marketing in high-paced environments.
• Proven experience in leading organic social and B2B organic social strategies across audience types.
• Strong ability to build cross-functional relationships with commercial, attendee marketing, and insights teams.

Responsibilities

• Develop and execute a comprehensive content and audience marketing strategy across the portfolio.
• Define and refine personas and audience value propositions for each event USPs.
• Lead always-on campaigns and content programs to build loyalty and measurable results.
• Collaborate with cross-functional teams to ensure brand identity and messaging consistency.

Skills

Content marketing

Audience growth

B2B marketing

Social media management

Job description

Informa Markets, a division within Informa, seeks a Director of Content & Audience Marketing in New York to lead audience growth across the portfolio, shaping personas, brand identity and audience value propositions for events and media platforms.

The role drives always-on campaigns, content marketing, and cross-functional collaboration to deliver engagement, loyalty and measurable business outcomes. Reports to the VP of Marketing.