Chief Content Architect - Live & Digital

Content Creators; New York (NY); On-site; USD 150,000 - 170,000; Full time

Benefits offered by this job

In-office three days a week or more

Hybrid/work-from-home options

401k match

Health, vision & dental insurance

Volunteer days

Job summary

Informa Markets is seeking a Head of Content, Live & Digital to strategically lead content across live events and digital platforms in New York or Santa Monica. You will craft narratives from industry insights, build executive relationships, and drive year-round engagement and revenue growth.

The role requires a visionary content creator with editorial excellence, commercial acumen, and strong ability to translate market intelligence into resonant content. Travel up to 40% is expected.

Qualifications

• Bachelor’s degree in Journalism, Communications, Marketing, or related field; advanced degree preferred
• 8+ years of experience in content strategy, editorial leadership, or thought leadership roles within B2B environments
• Proven track record of creating high-impact content that drives audience growth, engagement, and revenue
• Demonstrated success in building relationships with C-level executives and industry influencers
• Strong understanding of content marketing, SEO, digital platforms, and audience development strategies
• Exceptional writing, editing, and storytelling skills with the ability to translate complex topics into accessible content
• Commercial acumen with experience aligning content strategies with business objectives and revenue goals
• Data-driven mindset with proficiency in analytics tools to measure content performance and optimize strategies
• Self-starter with the ability to work independently, manage multiple priorities, and drive projects to completion
• Deep industry knowledge or ability to quickly become a subject matter expert in target markets
• Lead with empathy, understanding diverse perspectives and motivations while maintaining high standards
• Navigate complex interpersonal situations with sensitivity, honesty, and professionalism
• Willingness to travel domestically and internationally (up to 40%)

Responsibilities

• Develop and execute comprehensive content strategies that position the brand as a definitive industry thought leader
• Transform complex industry insights, trends, and data into compelling narratives across formats and platforms
• Create content frameworks that drive year-round engagement beyond live events
• Identify emerging topics and content opportunities aligned with business objectives
• Collaborate with senior leadership to shape editorial vision and ensure alignment with commercial goals
• Produce high-quality content including articles, whitepapers, research reports, video scripts, podcasts, and event programming
• Develop thought leadership pieces that establish the brand as a trusted voice
• Craft compelling event content including keynote themes, session descriptions, speaker briefs, and promotional materials
• Ensure editorial consistency, quality standards, and brand voice across all touchpoints
• Balance editorial integrity with commercial objectives to educate, engage, and convert
• Create personalized content experiences to deepen engagement with key segments
• Leverage data and analytics to optimize content performance and demonstrate ROI
• Cultivate relationships with senior industry leaders and influencers
• Support partnerships by identifying and recruiting high-profile speakers and content partners
• Conduct executive interviews, advisory board sessions, and research initiatives
• Represent the brand at industry events and conferences
• Serve as a trusted advisor to industry stakeholders and partners
• Align content strategies with revenue objectives including event attendance and sponsorship sales
• Collaborate with Sales and Marketing to support customer acquisition and retention
• Develop sponsored content programs and thought leadership opportunities that deliver value
• Track content performance metrics including audience growth and revenue attribution
• Identify new content-driven revenue opportunities including premium content and advisory services
• Partner with Marketing, Sales, Events, and Partnership teams for integrated content strategies
• Work with design, video, and digital teams to bring content to life across formats
• Provide content guidance on messaging, positioning, and storytelling
• Share audience intelligence to inform business decisions

Skills

Content strategy

Editorial leadership

Thought leadership

Audience growth

Data analytics

C-level relationships

SEO & digital

Storytelling

Education

Bachelor's degree in Journalism/Communications/Marketing

Tools

SEO tools

Analytics tools

Job description

Informa Markets is seeking a Head of Content, Live & Digital to strategically lead content across live events and digital platforms in New York or Santa Monica. You will craft narratives from industry insights, build executive relationships, and drive year-round engagement and revenue growth.

The role requires a visionary content creator with editorial excellence, commercial acumen, and strong ability to translate market intelligence into resonant content. Travel up to 40% is expected.