Director of Content & Audience Growth - Remote

Content Creators; New York (NY); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

401k match

Health insurance

Flexible work options

Job summary

Informa Markets is seeking a Director of Content & Audience Marketing in New York, NY. This strategic leader will drive audience growth across an events portfolio, shaping personas, audience needs, and the brand identity in alignment with business objectives.

You’ll oversee always-on campaigns, content marketing initiatives, and cross-functional collaboration to deliver measurable outcomes. The role requires leading a team of brand marketers, campaign managers, and social media specialists, with

Qualifications

• Proven experience in content and audience marketing in high-paced environments.
• Ability to develop personas and audience value propositions.
• Experience leading campaigns across multiple channels for events/media platforms.

Responsibilities

• Develop and execute a comprehensive content and audience marketing strategy.
• Oversee persona development and audience insights to inform campaigns.
• Own brand identity across channels for portfolio events and media platforms.
• Lead and mentor a marketing team to drive audience growth and engagement.

Skills

Content marketing

Audience growth

Brand management

Cross-functional leadership

Data-driven decisions

Public speaking

Social media marketing

B2B marketing

Education

Bachelor's degree

Tools

Analytics platforms

CRM systems

Social media management tools

Job description

Informa Markets is seeking a Director of Content & Audience Marketing in New York, NY. This strategic leader will drive audience growth across an events portfolio, shaping personas, audience needs, and the brand identity in alignment with business objectives.

You’ll oversee always-on campaigns, content marketing initiatives, and cross-functional collaboration to deliver measurable outcomes. The role requires leading a team of brand marketers, campaign managers, and social media specialists, with