Director of Attendee Growth & Campaigns

Informa; Irving (TX); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

401k match

Health insurance

Volunteer days

Career development

Job summary

Informa Markets in Irving, TX, is seeking a Director of Attendee Marketing to shape and drive a data-driven attendee strategy. You will lead a high-performing team to convert personas into event attendees, aligning with brand, operations, and insights teams to deliver measurable results.

Collaborate across portfolios, champion agile execution, and relentlessly optimize campaigns to grow attendance, engagement, and revenue with a customer-centric focus.

Qualifications

• Proven experience in attendee marketing in fast-paced environments.
• Strong ability to build cross-functional relationships with brand, operations and insights.
• Data-driven mindset focused on measurable attendee outcomes.
• Excellent communication and presentation skills with stakeholders at all levels.

Responsibilities

• Develop and execute an attendee marketing strategy aligned with objectives, events and revenue targets.
• Lead proactive, data-driven campaigns and forward planning to maximize ROI.
• Oversee development and optimization of campaigns driving engagement and ticket sales.
• Improve workflows through agile practices and efficient resource allocation.
• Establish KPIs and report marketing impact to guide future initiatives.

Skills

Attendee marketing

Strategic leadership

Cross-functional collaboration

Data-driven marketing

Campaign management

Job description

Informa Markets in Irving, TX, is seeking a Director of Attendee Marketing to shape and drive a data-driven attendee strategy. You will lead a high-performing team to convert personas into event attendees, aligning with brand, operations, and insights teams to deliver measurable results.

Collaborate across portfolios, champion agile execution, and relentlessly optimize campaigns to grow attendance, engagement, and revenue with a customer-centric focus.