Head of Consumer Marketing & Growth

Medline; Chicago (IL); Sur place; USD 154 000 - 231 000; Plein temps

Avantages offerts par ce poste

Health insurance

401(k) contributions

Paid time off

Résumé du poste

Medline is seeking a strategic leader to guide consumer marketing programs across channels, driving brand awareness, demand generation, and revenue growth. This role translates insights into scalable marketing strategies and partners with Sales, Product Management, and other functions to advance business objectives.

You will lead teams, shape messaging, manage budgets, and measure ROI while aligning with enterprise goals.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 8-12 years of progressive marketing experience, including significant consumer marketing responsibility.
• At least 5 years demonstrated experience leading managers or teams and overseeing complex, multi-channel marketing programs.
• Experience partnering cross-functionally to support revenue growth, product launches, and brand initiatives.
• Strong understanding of consumer behavior, segmentation, positioning, and multichannel marketing strategies.
• Experience using data, insights, and analytics to guide marketing decisions and measure outcomes.
• Proven leadership and influence skills in matrixed environments.
• Ability to balance strategic direction with operational execution through others.

Responsabilités

• Direct the development and execution of consumer marketing strategies for new and existing products, platforms, and programs.
• Oversee integrated marketing campaigns across channels, including digital, advertising, promotions, events, and public relations.
• Apply consumer insights, market research, economic indicators, and competitive analysis to inform strategy and investment decisions.
• Partner with Sales and Product Management to support go-to-market initiatives, retail and channel readiness, and revenue objectives.
• Provide leadership and direction to consumer marketing teams, guiding priorities, execution, and performance through managers and senior professionals.
• Lead development of marketing materials, messaging, and communications to ensure consistent brand positioning and customer engagement.
• Establish performance metrics, monitor campaign effectiveness, and drive optimization to improve return on investment.
• Manage marketing budgets, resources, and external partners to ensure efficient and effective program delivery.
• Support functional and organizational planning by contributing marketing expertise and recommendations to senior leadership.

Connaissances

Strategic leadership

Multichannel marketing

Data analytics

Cross-functional partnership

Leadership in matrixed environments

Formation

Bachelor’s degree in Marketing, Business, Communications, or related field

Master’s degree in Marketing or Business Administration

Description du poste

Medline is seeking a strategic leader to guide consumer marketing programs across channels, driving brand awareness, demand generation, and revenue growth. This role translates insights into scalable marketing strategies and partners with Sales, Product Management, and other functions to advance business objectives.

You will lead teams, shape messaging, manage budgets, and measure ROI while aligning with enterprise goals.