Head of Community & Ambassador Programs

PepsiCo; Austin (TX); On-site; USD 73,000 - 123,000; Full time

Benefits offered by this job

Medical insurance

Dental & Vision

Disability insurance

Dependent care reimbursement

Employee Assistance Program (EAP)

Life Insurance

Retirement plan

Paid parental leave

Paid time off

Job summary

PepsiCo is seeking a Community Engagement Manager for poppi to own day-to-day community management across digital and real-world touchpoints. You will manage a 2M+ social community and a 90K+ TYB ambassador program, driving authentic engagement and community-led activations nationwide.

You will lead a direct report, scale operations, and partner with marketing, social, and brand teams to ensure a consistent, brand-aligned voice online and in real life.

Qualifications

• Bachelor's Degree in Marketing, Communications, or related field required.
• 2-4 years of experience in community management, brand engagement, or a related field.
• Experience managing or growing large ambassador or loyalty communities.
• Experience in Surprise and Delight, TYB Platform, and Sprout Social preferred.
• People management experience a plus.
• Strong written communication and tone of voice with authentic brand alignment.
• Deep cultural fluency and social listening instincts; translate sentiment into action.
• High emotional intelligence with ability to build trust across a large community.
• Experience mentoring team members or readiness for people management.
• Ability to handle crisis management and real-time responses on social platforms.
• Comfort operating in fast-moving, ambiguous environments with warmth and brand integrity.
• Strong project management skills and cross-functional collaboration.

Responsibilities

• Own end to end community management across social platforms, including comments & DMs.
• Monitor sentiment and cultural conversations to inform brand tone and actions.
• Ensure consistency in community voice across all touchpoints.
• Drive positive brand sentiment and community-led virality through authentic engagement.
• Lead and grow the TYB ambassador community of 90K+ members and drive engagement.
• Develop strategy and cadence to keep ambassadors activated.
• Identify opportunities to deepen creator and consumer relationships.
• Design and deliver community-first activations and IRL events.
• Plan quarterly events across the country and represent the brand in person.
• Manage audience sampling and community requests, including milestone moments.
• Be a true brand representative, embodying poppi's values online and offline.
• Onboard, manage, and mentor a direct report; delegate to scale operations.
• Build team capability while maintaining quality and consistency.
• Partner with marketing, social, and brand teams to embed insights in campaigns.
• Support crisis management and real-time responses on social platforms.
• Collaborate with the social media team to align voice with brand strategy.

Skills

Community management

Brand engagement

Social listening

Crisis management

People management

Tone of voice

Emotional intelligence

Project management

Education

Bachelor's Degree in Marketing, Communications, or related field

Tools

Sprout Social

TYB Platform

Job description

PepsiCo is seeking a Community Engagement Manager for poppi to own day-to-day community management across digital and real-world touchpoints. You will manage a 2M+ social community and a 90K+ TYB ambassador program, driving authentic engagement and community-led activations nationwide.

You will lead a direct report, scale operations, and partner with marketing, social, and brand teams to ensure a consistent, brand-aligned voice online and in real life.