Content & Creator Marketing Lead

PepsiCo Inc.; New York (NY); Hybrid; USD 88,000 - 148,000; Full time

Job summary

PepsiCo Inc. in North America is seeking a Content & Creator Manager to lead content, creator, influencer, social media, and social commerce programs.

This role drives awareness, engagement, education, and long-term brand growth for SodaStream across the US and Canada, reporting to the Brand Marketing & Activation Manager North America. You will partner with category marketing, media, e-commerce, and external creators to build scalable ecosystems, manage partnerships, and optimize ROI.

Qualifications

• Bachelor's degree required.
• 5–7 years of experience in creator marketing, influencer marketing, content, social media, brand activation, or digital marketing.
• Proven experience developing and executing creator, influencer, content, and social activation programs that drive measurable business results.
• Experience leveraging social commerce platforms, including TikTok Shop.
• Strong understanding of creator ecosystems, consumer engagement, social platforms, content strategy, and emerging digital trends.
• Strong project management, communication, storytelling, and stakeholder management capabilities.

Responsibilities

• Develop and execute large-scale influencer and creator programs across the USA and Canada that support brand campaigns, innovation launches, seasonal moments, and always-on activation initiatives.
• Develop influencer and creator strategies, briefs, audience frameworks, and activation plans, partnering with agency teams on creator identification, contracting, relationship management, and program execution.
• Provide strategic direction, approval, and optimization of creator and influencer recommendations to ensure alignment with brand objectives, consumer targets, and business priorities.
• Support the development of long-term creator ecosystems that build brand credibility, engagement, advocacy, cultural relevance, and commerce.
• Partner with agencies and external partners to deliver effective influencer and creator programs, establish best practices, and maximize return on investment.
• Lead the development and execution of content activation plans across organic social, creators, influencers, and social commerce platforms.
• Own the social content calendar and content planning process, ensuring alignment with business priorities, activation plans, seasonal moments, and innovation launches.
• Partner with category marketing, media, and e-commerce teams to ensure content and creator programs support full-funnel demand generation objectives.
• Identify emerging content trends, creator opportunities, and social platform innovations, translating learnings into actionable recommendations for the broader marketing team.

Skills

Creator marketing

Influencer marketing

Content strategy

Social media

Project management

Stakeholder management

Leadership

Communication

Entrepreneurial mindset

Education

Bachelor's degree

Tools

TikTok Shop

Job description

PepsiCo Inc. in North America is seeking a Content & Creator Manager to lead content, creator, influencer, social media, and social commerce programs.

This role drives awareness, engagement, education, and long-term brand growth for SodaStream across the US and Canada, reporting to the Brand Marketing & Activation Manager North America. You will partner with category marketing, media, e-commerce, and external creators to build scalable ecosystems, manage partnerships, and optimize ROI.