Community Engagement Manager - poppi

PepsiCo Inc.; United States; Presencial; USD 90.000 - 140.000; Jornada completa

Descripción de la vacante

poppi is seeking a Community Engagement Manager to lead our global audience relationships across digital and real‑world touchpoints. You’ll own day‑to‑day engagement with 2M+ social followers, guidance of the 90K+ TYB ambassador program, and community‑led activations that deepen emotional connection and brand sentiment.

This role acts as the brand’s human voice, building trust with creators and fans, managing a direct report, and scaling community operations.

Responsabilidades

• Own end to end community management across social platforms, including comments, DMs, fan mail, and hotline voicemails
• Monitor sentiment and cultural conversations to inform brand tone and opportunities
• Ensure consistency in voice, responsiveness, and experience across touchpoints
• Use community feedback to influence product, content, and marketing decisions
• Drive positive sentiment and authentic engagement through relationships
• Lead and grow the TYB ambassador community of 90K+ active members
• Develop cadence to keep ambassadors engaged and activated
• Identify opportunities to deepen creator and consumer relationships
• Design and deliver community first activations and IRL experiences
• Plan and host quarterly community events across the country
• Manage sampling and community requests including milestones
• Be a key brand representative in person and online
• Onboard, manage, and mentor a direct report
• Delegate to scale operations while maintaining quality
• Build team capability alongside personal output

Descripción del empleo

Overview

The Community Engagement Manager leads community management for poppi, serving as the primary connection between the brand and its audience across both digital and real world touchpoints. This role owns day to day engagement with our 2M+ social community, leads our 90K+ member TYB ambassador program, and delivers community led activations from real world events to surprise and delight moments that deepen emotional connection and drive positive brand sentiment.

You’ll act as a key human expression of poppi's brand, building long-term relationships with creators and consumers to foster thoughtful engagement and organic, community‑led virality. You'll also develop and manage a direct report, helping scale community operations and impact. This is a high‑visibility, relationship‑driven role for someone who lives and breathes community, has sharp instincts for tone and timing, and genuinely loves connecting with people both online and IRL.

Responsibilities

Community Management & Engagement

• Own end to end community management across social platforms, including comments, DMs, fan mail, and hotline voicemails
• Monitor and analyze community sentiment and cultural conversations across platforms to inform brand tone, actions, and opportunities
• Ensure consistency in community voice, responsiveness, and experience across all touchpoints
• Use feedback loops from the community to influence product, content, and marketing decisions
• Drive positive brand sentiment and thoughtful, community‑led virality through authentic engagement and relationship building

Ambassador & Loyalty Community Leadership

• Lead and grow the TYB loyal ambassador community of 90K+ active members, driving participation, advocacy, and ongoing engagement
• Develop strategy and communication cadence to keep the ambassador community engaged and activated
• Identify opportunities to deepen creator and consumer relationships through proactive outreach and engagement initiatives

IRL Activations & Events

• Design and deliver community first activations, including surprise and delight moments and IRL experiences
• Plan and host quarterly community events across the country, representing the brand in person and strengthening offline relationships
• Manage all audience sampling and community requests, including milestone moments (graduations, weddings) and trend led cultural opportunities
• Act as a key brand representative and "friend" of the community, embodying poppi's values and tone across all in person and online interactions

People Management

• Onboard, manage, and mentor a direct report, providing guidance, feedback, and career development support
• Delegate effectively to scale community operations while maintaining consistency and quality
• Build team capability alongside personal output, supporting growth in both