Community Engagement Lead for 2M+ Audience

PepsiCo; Purchase (NY); Presencial; USD 73.000 - 123.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Bonus 5% of annual salary

Paid time off

Medical, dental, vision

Employee Assistance Program

Retirement plan

Descripción de la vacante

PepsiCo seeks a Community Engagement Manager to lead poppi’s community management and ambassador programs, serving as the primary link between the brand and its audience across digital and real-world touchpoints.

You will own day-to-day engagement for a 2M+ social audience, manage a 90K+ TYB ambassador network, and design community-led activations from events to surprise moments that deepen emotional connection.

Formación

• Requires a Bachelor's degree in Marketing, Communications, or related field.
• 2-4 years of experience in community management, brand engagement, or related field, including ambassador programs.
• Experience with Surprise and Delight programs and Sprout Social preferred.

Responsabilidades

• Own end-to-end community management across social platforms (comments, DMs, fan mail, hotline).
• Monitor sentiment and cultural conversations to inform tone and actions.
• Ensure consistent community voice across touchpoints.
• Use community feedback to influence product, content, and marketing decisions.
• Drive positive sentiment and authentic engagement to grow community virality.
• Lead and grow the TYB ambassador community and activate participation.
• Design and deliver IRL activations and events to strengthen offline relationships.
• Onboard, mentor, and manage a direct report to scale operations.

Conocimientos

Community management

Brand engagement

Social listening

Crisis management

People management

Written communication

Tone of voice

Educación

Bachelor's Degree in Marketing, Communications, or related field

Herramientas

Sprout Social

TYB Platform

Descripción del empleo

PepsiCo seeks a Community Engagement Manager to lead poppi’s community management and ambassador programs, serving as the primary link between the brand and its audience across digital and real-world touchpoints.

You will own day-to-day engagement for a 2M+ social audience, manage a 90K+ TYB ambassador network, and design community-led activations from events to surprise moments that deepen emotional connection.