Community Engagement Manager - poppi

PepsiCo

Austin (TX)

On-site

USD 73,000 - 123,000

Full time

14 days+

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Benefits offered by this job

Medical insurance

Dental & Vision

Disability insurance

Dependent care reimbursement

Employee Assistance Program (EAP)

Life Insurance

Retirement plan

Paid parental leave

Paid time off

Job summary

PepsiCo is seeking a Community Engagement Manager for poppi to own day-to-day community management across digital and real-world touchpoints. You will manage a 2M+ social community and a 90K+ TYB ambassador program, driving authentic engagement and community-led activations nationwide.

You will lead a direct report, scale operations, and partner with marketing, social, and brand teams to ensure a consistent, brand-aligned voice online and in real life.

Qualifications

Bachelor's Degree in Marketing, Communications, or related field required.
2-4 years of experience in community management, brand engagement, or a related field.
Experience managing or growing large ambassador or loyalty communities.
Experience in Surprise and Delight, TYB Platform, and Sprout Social preferred.
People management experience a plus.
Strong written communication and tone of voice with authentic brand alignment.
Deep cultural fluency and social listening instincts; translate sentiment into action.
High emotional intelligence with ability to build trust across a large community.
Experience mentoring team members or readiness for people management.
Ability to handle crisis management and real-time responses on social platforms.
Comfort operating in fast-moving, ambiguous environments with warmth and brand integrity.
Strong project management skills and cross-functional collaboration.

Responsibilities

Own end to end community management across social platforms, including comments & DMs.
Monitor sentiment and cultural conversations to inform brand tone and actions.
Ensure consistency in community voice across all touchpoints.
Drive positive brand sentiment and community-led virality through authentic engagement.
Lead and grow the TYB ambassador community of 90K+ members and drive engagement.
Develop strategy and cadence to keep ambassadors activated.
Identify opportunities to deepen creator and consumer relationships.
Design and deliver community-first activations and IRL events.
Plan quarterly events across the country and represent the brand in person.
Manage audience sampling and community requests, including milestone moments.
Be a true brand representative, embodying poppi's values online and offline.
Onboard, manage, and mentor a direct report; delegate to scale operations.
Build team capability while maintaining quality and consistency.
Partner with marketing, social, and brand teams to embed insights in campaigns.
Support crisis management and real-time responses on social platforms.
Collaborate with the social media team to align voice with brand strategy.

Skills

Community management

Brand engagement

Social listening

Crisis management

People management

Tone of voice

Emotional intelligence

Project management

Education

Bachelor's Degree in Marketing, Communications, or related field

Tools

Sprout Social

TYB Platform

Job description

Overview

The Community Engagement Manager leads community management for poppi, serving as the primary connection between the brand and its audience across both digital and real world touchpoints. This role owns day to day engagement with our 2M+ social community, leads our 90K+ member TYB ambassador program, and delivers community led activations from real world events to surprise and delight moments that deepen emotional connection and drive positive brand sentiment.

Overview

You’ll act as a key human expression of poppi's brand, building long-term relationships with creators and consumers to foster thoughtful engagement and organic, community-led virality. You’ll also develop and manage a direct report, helping scale community operations and impact. This is a high-visibility, relationship-driven role for someone who lives and breathes community, has sharp instincts for tone and timing, and genuinely loves connecting with people both online and IRL.

Responsibilities

Community Management & Engagement

Own end to end community management across social platforms, including comments, DMs, fan mail, and hotline voicemails
Monitor and analyze community sentiment and cultural conversations across platforms to inform brand tone, actions, and opportunities
Ensure consistency in community voice, responsiveness, and experience across all touchpoints
Use feedback loops from the community to influence product, content, and marketing decisions
Drive positive brand sentiment and thoughtful, community-led virality through authentic engagement and relationship building

Ambassador & Loyalty Community Leadership

Lead and grow the TYB loyal ambassador community of 90K+ active members, driving participation, advocacy, and ongoing engagement
Develop strategy and communication cadence to keep the ambassador community engaged and activated
Identify opportunities to deepen creator and consumer relationships through proactive outreach and engagement initiatives

IRL Activations & Events

Design and deliver community first activations, including surprise and delight moments and IRL experiences
Plan and host quarterly community events across the country, representing the brand in person and strengthening offline relationships
Manage all audience sampling and community requests, including milestone moments (graduations, weddings) and trend led cultural opportunities
Act as a key brand representative and \"friend\" of the community, embodying poppi's values and tone across all in person and online interactions

People Management

Onboard, manage, and mentor a direct report, providing guidance, feedback, and career development support
Delegate effectively to scale community operations while maintaining consistency and quality
Build team capability alongside personal output, supporting growth in both

Cross-Functional Collaboration

Partner with marketing, social, and brand teams to ensure community insight is embedded into broader campaigns and storytelling
Support crisis management and real time response handling on social platforms as needed
Collaborate with the social media team to align community voice with broader content and brand strategy

Compensation and Benefits:

The expected compensation range for this position is between $73,400 - $122,850.
Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
Bonus based on performance and eligibility target payout is 5% of annual salary paid out annually.
Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.

Qualifications

Bachelor's Degree in Marketing, Communications, or related field required
2-4 years of experience in community management, brand engagement, or a related field, including experience managing or growing large ambassador or loyalty communities
Experience in Surprise and Delight, TYB (Try Your Best) Platform, and Sprout Social preferred
People management experience a plus
Strong written communication and tone of voice, with the ability to respond in a brand aligned, authentic, and culturally fluent way
Deep cultural fluency and social listening instincts, with the ability to translate sentiment insights into action
High emotional intelligence and a track record of building trust and relationships with expansive community members
Experience managing or mentoring team members, or strong readiness to take on people management
Comfort with crisis management and real time response on social platforms
Ability to operate in fast moving, ambiguous environments while maintaining consistency, warmth, and brand integrity
Strong project management skills, with the ability to manage multiple community initiatives simultaneously
Champion of poppi's brand values and community, with genuine enthusiasm for connecting with people online and in person

EEO Statement

Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.
All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity / Age
If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy.
Please view our Pay Transparency Statement.