Head of Collector Loyalty & Growth

Fanatics Betting & Gaming; New York (NY); On-site; USD 150,000 - 190,000; Full time

Job summary

Fanatics Betting & Gaming in New York City seeks a Senior Manager, Collector Loyalty to lead loy alty go-to-market strategies across Fanatics ONE, FanCash, and Topps. You will collaborate with Growth, Product, Marketing, and Analytics to craft scalable programs that drive adoption and long-term value.

The role demands strategic thinking, operational excellence, and deep loyalty expertise, with a focus on international expansion and measurable business impact across collector communities.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 7+ years of loyalty/Marketing experience in e-commerce or consumer tech.
• Proven track record launching and scaling loyalty programs.
• Strong understanding of customer lifecycle marketing and engagement.
• Experience partnering with Product and Engineering to drive feature adoption.
• Proficiency with analytics platforms and experimentation frameworks.
• Strong analytical mindset and data-driven decision making.
• Excellent written and verbal communication with cross-functional influence.
• Highly organized, capable of managing multiple initiatives.

Responsibilities

• Develop and execute loyalty go-to-market strategies for Fanatics ONE, FanCash, Cross-platform initiatives.
• Own loyalty campaigns across TLC, driving strategy through execution.
• Translate loyalty objectives into actionable launch plans and messaging.
• Ensure loyalty programs are financially viable with strong ROI.
• Define customer-facing value propositions for loyalty products and rewards.
• Coordinate across Growth, CRM, Product, Analytics, Brand, and Operations teams.
• Manage annual loyalty marketing calendar and align with product launches.
• Collaborate with CRM to deliver integrated loyalty experiences across channels.
• Work with Product/Engineering on loyalty feature launches and education.
• Lead international adaptation of loyalty programs for new markets.
• Monitor adoption, engagement, retention, and FanCash utilization.

Skills

Loyalty marketing

Lifecycle marketing

Go-to-market

Analytics tools

Cross-functional

Product collaboration

Data-driven

Communication

Project management

Sports passion

Education

Bachelor’s degree

Tools

Amplitude

Looker

Tableau

Job description

Fanatics Betting & Gaming in New York City seeks a Senior Manager, Collector Loyalty to lead loy alty go-to-market strategies across Fanatics ONE, FanCash, and Topps. You will collaborate with Growth, Product, Marketing, and Analytics to craft scalable programs that drive adoption and long-term value.

The role demands strategic thinking, operational excellence, and deep loyalty expertise, with a focus on international expansion and measurable business impact across collector communities.