Senior Manager, Collector Loyalty

Fanatics Betting & Gaming; New York (NY); On-site; USD 150,000 - 190,000; Full time

Job summary

Fanatics Betting & Gaming in New York City seeks a Senior Manager, Collector Loyalty to lead loy alty go-to-market strategies across Fanatics ONE, FanCash, and Topps. You will collaborate with Growth, Product, Marketing, and Analytics to craft scalable programs that drive adoption and long-term value.

The role demands strategic thinking, operational excellence, and deep loyalty expertise, with a focus on international expansion and measurable business impact across collector communities.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 7+ years of loyalty/Marketing experience in e-commerce or consumer tech.
• Proven track record launching and scaling loyalty programs.
• Strong understanding of customer lifecycle marketing and engagement.
• Experience partnering with Product and Engineering to drive feature adoption.
• Proficiency with analytics platforms and experimentation frameworks.
• Strong analytical mindset and data-driven decision making.
• Excellent written and verbal communication with cross-functional influence.
• Highly organized, capable of managing multiple initiatives.

Responsibilities

• Develop and execute loyalty go-to-market strategies for Fanatics ONE, FanCash, Cross-platform initiatives.
• Own loyalty campaigns across TLC, driving strategy through execution.
• Translate loyalty objectives into actionable launch plans and messaging.
• Ensure loyalty programs are financially viable with strong ROI.
• Define customer-facing value propositions for loyalty products and rewards.
• Coordinate across Growth, CRM, Product, Analytics, Brand, and Operations teams.
• Manage annual loyalty marketing calendar and align with product launches.
• Collaborate with CRM to deliver integrated loyalty experiences across channels.
• Work with Product/Engineering on loyalty feature launches and education.
• Lead international adaptation of loyalty programs for new markets.
• Monitor adoption, engagement, retention, and FanCash utilization.

Skills

Loyalty marketing

Lifecycle marketing

Go-to-market

Analytics tools

Cross-functional

Product collaboration

Data-driven

Communication

Project management

Sports passion

Education

Bachelor’s degree

Tools

Amplitude

Looker

Tableau

Job description

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

About the Company
Fanatics Collect is a global product and technology group dedicated to revolutionizing the world of collectibles. Every single day our team of experienced product leaders, engineers, and operators obsesses over how to create the ultimate collector experience with our products: Topps.com, the direct to consumer ecommerce platform of the Topps brand, Fanatics Collect, the most trusted and dynamic collector focused marketplace, and our collector focused live shopping platforms, Fanatics Live and Voggt.

We have the unique advantage of being backed by Fanatics - the world’s largest sports merchandiser, with more than 900 global sports relationships, 90+ million reachable fans, and exclusive licensing deals with the MLB, NFL, and NBA among many others - but we’re a nimble, ambitious team building products from the ground up.

If you’re passionate about building world class products and share our love for sports fans and collectors, Fanatics Collect offers an exciting opportunity to be part of a dynamic team creating the future of collecting.

About the Role
Fanatics Collect is seeking a Senior Manager, Collector Loyalty to lead the go-to-market strategy and collector experience for Fanatics ONE and FanCash across Fanatics Live, Fanatics Collect, and Topps. This role sits at the intersection of Growth, Product, Marketing, and Analytics, translating enterprise loyalty initiatives into clear, scalable programs that drive adoption, engagement, retention, and long-term customer value.

The ideal candidate combines strategic thinking with operational excellence and possesses a deep understanding of loyalty ecosystems, customer journeys, and go-to-market execution. You will partner across multiple business units to ensure Fanatics ONE delivers a cohesive, differentiated, and compelling experience for collectors while supporting measurable business outcomes.

Responsibilities

• Develop and execute loyalty go-to-market strategies for Fanatics ONE and FanCash across Fanatics Live, Fanatics Collect, and Topps.
• Own all loyalty go-to-market campaigns and initiatives across TLC (Topps, Fanatics Live, and Fanatics Collect), serving as the central point of accountability from strategy through execution.
• Translate enterprise loyalty objectives into actionable launch plans, messaging frameworks, and execution roadmaps.
• Ensure the loyalty program is financially viable for TLC, balancing compelling collector value with sustainable program economics and measurable return.
• Establish a clear, robust, and easy-to-communicate value proposition for what loyalty means to TLC and the Hobby — one that resonates with both new and existing collectors.
• Define customer-facing value propositions and positioning for loyalty products, benefits, and rewards programs.
• Drive cross-functional coordination across Growth, CRM, Product, Analytics, Brand, and Operations teams to support loyalty initiatives and launches.
• Manage the annual loyalty marketing calendar, aligning campaigns with key commercial moments, product launches, and collector behaviors.
• Partner with CRM and Lifecycle Marketing teams to deliver integrated loyalty experiences across email, push, onsite, in-product, and live commerce channels.
• Collaborate with Product and Engineering teams to support loyalty feature launches, adoption initiatives, and customer education efforts.
• Lead the international adaptation of loyalty, tailoring program design, positioning, and rollout to local markets and collector communities.
• Monitor and analyze performance across key metrics including adoption, engagement, retention, purchase frequency, and FanCash utilization.
• Deliver ongoing reporting on ROI of loyalty spend, giving leadership clear, recurring visibility into program cost, return, and efficiency.
• Partner with Analytics and Data Science teams to identify insights, optimize campaigns, and improve loyalty program performance through experimentation and testing.
• Work closely with Brand and Creative teams to develop compelling loyalty messaging, storytelling, and campaign assets that resonate with fans and collectors.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 7+ years of experience in loyalty marketing, product marketing, lifecycle marketing, growth marketing, or go-to-market roles within e-commerce, marketplaces, consumer technology, media, or related industries.
• Demonstrated experience launching and scaling loyalty, rewards, retention, or membership programs.
• Strong understanding of customer lifecycle marketing, segmentation, personalization, and engagement strategies.
• Experience partnering closely with Product and Engineering teams to drive adoption of customer-facing features and experiences.
• Proficiency with analytics platforms, experimentation frameworks, and customer behavior tools such as Amplitude, Looker, Tableau, or similar platforms.
• Strong analytical mindset with the ability to interpret performance data, develop insights, and make data-driven recommendations.
• Exceptional written and verbal communication skills with the ability to influence stakeholders across all organizational levels.
• Highly organized project manager capable of managing multiple initiatives simultaneously in a fast-paced environment.
• Proven ability to build strong cross-functional relationships and drive alignment without direct authority.
• Passion for sports, fandom, collectibles, loyalty programs, and consumer engagement experiences preferred.

The salary range represents base pay only and does not include short-term or long-term incentive compensation. This salary range is specific to New York City and may not be applicable to other locations. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training. For information about our benefits, please visit https://benefitsatfanatics.com/

NYC Salary Range

$150,000—$190,000 USD

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