Senior Loyalty & Growth Product Manager

Fanatics; New York (NY); On-site; USD 140,000 - 190,000; Full time

Job summary

Fanatics is seeking a Senior Product Manager to own our promotional and loyalty roadmap across Topps, Live, and Collect, driving engagement by rewarding the right behavior at the right moment.

You will shape strategy for promotions, referrals, and lifecycle campaigns, partner with Lifecycle, Acquisition, Engineering, and Analytics, and operate with budget, compliance, and fraud guardrails.

This role reports to the Senior Product Director, Growth, and is based in New York City.

Qualifications

• 6+ years in Product Management with CRM, lifecycle marketing, loyalty, or promotions.
• Proven track record owning a multi-stakeholder roadmap across systems.
• Experience evaluating build versus buy of internal vs third‑party tools.
• Expertise in campaign orchestration, segmentation, and event‑driven marketing to drive engagement.
• Strong cross‑functional leadership and stakeholder management skills.
• Experience designing programs considering budget, fraud, and compliance.

Responsibilities

• Own the product roadmap for promotional capabilities across Topps, Live, and Collect.
• Drive campaign orchestration to enable targeted, well-timed lifecycle campaigns.
• Own the referral experience from strategy to execution and optimization.
• Define and evolve loyalty strategy integrating promotions, rewards, and referrals.
• Partner with Lifecycle and Acquisition to align goals with product requirements.
• Collaborate with Engineering to choose the right technical approach.
• Coordinate with the central platform to align roadmaps with growth needs.
• Build guardrails for targeting, budgeting, fraud, and compliance.
• Define success metrics and guide prioritization.
• Act as cross‑functional leader across marketing, engineering, finance and more.

Skills

CRM

Lifecycle marketing

Loyalty programs

Promotions

Roadmap ownership

Campaign orchestration

Segmentation

Event-driven marketing

Cross-functional leadership

Budget & compliance

Job description

Fanatics is seeking a Senior Product Manager to own our promotional and loyalty roadmap across Topps, Live, and Collect, driving engagement by rewarding the right behavior at the right moment.

You will shape strategy for promotions, referrals, and lifecycle campaigns, partner with Lifecycle, Acquisition, Engineering, and Analytics, and operate with budget, compliance, and fraud guardrails.

This role reports to the Senior Product Director, Growth, and is based in New York City.