Senior Product Manager, Loyalty, Retention and Growth

Fanatics Betting & Gaming; New York (NY); On-site; USD 160,000 - 200,000; Full time

Job summary

Fanatics Betting & Gaming is seeking a Senior Product Manager to own the promotional and loyalty roadmap across Topps, Live, and Collect. This role drives strategy and build-out of our promotional and referral capabilities, orchestrating lifecycle campaigns with the Lifecycle team and Analytics.

You will partner with Engineering to determine the best technical approach and with Acquisition to support growth and conversion, balancing internal investments with third‑party tools, while defining

Qualifications

• 6+ years in Product Management, including CRM, lifecycle marketing, loyalty, or promotions.
• Experience owning a roadmap across multiple teams and systems.
• Experience balancing internal builds with third‑party tools.
• Strong campaign orchestration and event‑driven marketing knowledge.

Responsibilities

• Own the promotional and loyalty roadmap for Topps, Live, and Collect.
• Drive lifecycle campaigns and referral capabilities across platforms.
• Partner with Lifecycle, Acquisition, Engineering, and Analytics.
• Define success metrics and guide prioritization for programs.

Skills

CRM

Lifecycle marketing

Loyalty programs

Promotions

Roadmap ownership

Cross-functional leadership

Job description

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

About the Company

Fanatics Collectibles is the global home for trading cards, sports memorabilia, and digital collectibles, bringing fans closer to the sports moments they love through Topps, Fanatics Live, and Fanatics Collect. As we scale across three platforms, promotions, orchestration, and loyalty are core levers for acquiring new collectors, driving engagement, and bringing back lapsed ones.

Role Summary

We’re looking for a Senior Product Manager to own our promotional and loyalty roadmap — the capabilities that let us drive engagement by rewarding the right behavior, at the right moment, for the right collector. This person will drive the strategy and build-out of our promotional and referral capabilities, and how we orchestrate them into cohesive lifecycle campaigns across Topps, Live, and Collect. The role reports to the Sr. Product Director, Growth, and works primarily in partnership with our Lifecycle team, along with Acquisition, Engineering, and Analytics.

Key Responsibilities

• Own the product roadmap for promotional capabilities across Topps, Live, and Collect, including how offers, credits, and rewards are created, targeted, and fulfilled
• Drive the roadmap for campaign orchestration, ensuring lifecycle and marketing teams can build and launch targeted, well-timed campaigns that drive engagement across the collector lifecycle
• Own the referral experience, from strategy through execution and optimization
• Define and evolve our broader loyalty strategy, including how promotions, rewards, and referrals fit together to deepen engagement across the collector experience
• Partner closely with Lifecycle to translate campaign and retention goals into product requirements, and with Acquisition to ensure promotional mechanics support growth and conversion goals
• Partner with Engineering to determine the right technical approach for each capability, balancing internal platform investment against third-party tools
• Partner with our central platform organization to ensure their roadmap and capabilities stay aligned with the growth needs of our business
• Build in the guardrails these capabilities need in practice — targeting precision, budget management, fraud and abuse prevention, and compliance considerations
• Define success metrics for promotional and loyalty programs and use them to guide prioritization
• Act as a cross-functional leader, aligning stakeholders across marketing, engineering, finance, and other teams without formal authority

Scope & Impact

• Owns promotional, orchestration, referral, and loyalty strategy across all three platforms
• Directly influences acquisition, engagement, retention, and reactivation outcomes
• Serves as the primary product voice for lifecycle and loyalty investments, shaping priorities for internal and vendor-provided technology alike

Qualifications

_ Required _

• 6+ years in Product Management, including meaningful experience in CRM, lifecycle marketing, loyalty, or promotions
• Track record of owning a roadmap that spans multiple stakeholder teams and technical systems
• Experience evaluating and deciding between building internal capabilities and adopting third-party tools
• Strong understanding of campaign orchestration, segmentation, and event-driven marketing systems, with a track record of using them to drive engagement
• Excellent cross-functional leadership and stakeholder management skills
• Experience designing programs that account for budget, fraud, and compliance considerations

_ Preferred _

• Experience in marketplaces, e-commerce, or live commerce platforms
• Familiarity with sports, collectibles, or fan engagement ecosystems
• Experience designing or launching a referral or loyalty program from the ground up
• Experience working with marketplace or seller-side incentive models

Ensure your Fanatics job offer is legitimate and don’t fall victim to fraud. Fanatics never seeks payment from job applicants.Feel free to ask your recruiter for a phone call or other type of communication for interview, and ensure your communication is coming from a Fanatics email address (including @collectfanatics.com). For added security, where possible, apply through our company website at www.fanaticsinc.com/careers

The salary range represents base pay only and does not include short-term or long-term incentive compensation. This salary range is specific to New York City and may not be applicable to other locations. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training. For information about our benefits, please visit https://benefitsatfanatics.com/

NYC Salary Range

$160,000—$200,000 USD

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