Director, Campaign Analytics & Client Solutions

IME Mediabrands Worldwide, Inc.; United States; Hybrid; USD 144,000 - 176,000; Full time

Job summary

Omnicom Group’s Initiative agency is seeking a Strategy and Planning professional to direct a major portion of campaign impact analytics for a premier beverage client. You will build and scale holistic multi-channel measurement, coaching managers responsible for brand team deliverables, and report directly to the Group Director, Growth Analytics.

You will develop client-specific measurement plans, manage day-to-day analytics workflows, ensure high-quality, actionable reports, and lead

Responsibilities

• Development of client-specific measurement plans
• Manage the outputs of day-to-day requirements and workflow as it relates to campaign impact analytics
• Responsible for the quality and actionability of campaign reports, particularly the insights and recommendations that your direct reports present to the client
• Own and present select multi-brand, portfolio-level projects to client senior media leadership
• Keep client apprised of emerging measurement methodologies
• Provide research vendor POVs, selection and RFPs, as appropriate
• Responsible for the management and training of the Growth Analytics team in media analytics fundamentals and tools
• Responsible for the best practice application of analytics approach and benchmarks
• Collaborate internally with other Initiative craft leads to ensure a data driven approach to Strategy, Communications Design and Partnerships
• Work with Initiative account management and client operations to identify opportunities to better support client needs
• Contribute to new business as required

Job description

Omnicom Group’s Initiative agency is seeking a Strategy and Planning professional to direct a major portion of campaign impact analytics for a premier beverage client. You will build and scale holistic multi-channel measurement, coaching managers responsible for brand team deliverables, and report directly to the Group Director, Growth Analytics.

You will develop client-specific measurement plans, manage day-to-day analytics workflows, ensure high-quality, actionable reports, and lead