Head of Brand Voice & Copy Strategy

Fi; New York (NY); On-site; USD 120,000 - 220,000; Full time

Benefits offered by this job

Flexible PTO

Health coverage

Wellness perks

Dog-friendly office

BarkBack donation

Free Fi membership

Gifting program

Job summary

Fi is seeking a Head of Copy to own how Fi sounds everywhere a customer meets us, from campaigns to in-app prompts. You’ll set the voice and build the system that holds it together.

You’ll lead a team of writers, shape messaging across brand, marketing, product, CX, and retail, and translate complex technology into clear, human language. Collaborate with design and growth to ensure consistency and emotional resonance across channels.

Qualifications

• 7+ years in copy, content, or verbal identity.
• Built a rigorous, multi-dimensional voice system at scale.
• Portfolio includes voice systems, product experiences, messaging frameworks.
• Strong cross-functional leadership and collaboration.
• Experience shaping voice through brand, marketing, and product/UX writing.

Responsibilities

• Define and own Fi’s verbal identity across brand, marketing, product, CX, and retail.
• Build the voice system with guidelines, frameworks, terminology, and standards for writers and designers.
• Set creative direction for copy on major brand campaigns, product launches, and retail moments.
• Partner with product and design to shape UX writing across the Fi app, onboarding, notifications, and in-product messaging.
• Hire, lead, and develop a team of writers and govern briefing, review, and approvals.
• Turn complex technology into clear, human language that resonates.
• Shape messaging hierarchies with marketing and product so all channels tell the same story.
• Collaborate with growth to test and use performance insights to sharpen the system.
• Present, defend, and evolve creative vision with the executive team and stakeholders.

Skills

Voice system design

Verbal identity leadership

Cross-functional collaboration

UX writing collaboration

Brand and product writing

Portfolio in voice systems

Creative direction

Agency experience

Job description

Fi is seeking a Head of Copy to own how Fi sounds everywhere a customer meets us, from campaigns to in-app prompts. You’ll set the voice and build the system that holds it together.

You’ll lead a team of writers, shape messaging across brand, marketing, product, CX, and retail, and translate complex technology into clear, human language. Collaborate with design and growth to ensure consistency and emotional resonance across channels.