Head of Copy

Fi; New York (NY); Presencial; USD 120.000 - 220.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Flexible PTO

Health coverage

Wellness perks

Dog-friendly office

BarkBack donation

Free Fi membership

Gifting program

Descripción de la vacante

Fi is seeking a Head of Copy to own how Fi sounds everywhere a customer meets us, from campaigns to in-app prompts. You’ll set the voice and build the system that holds it together.

You’ll lead a team of writers, shape messaging across brand, marketing, product, CX, and retail, and translate complex technology into clear, human language. Collaborate with design and growth to ensure consistency and emotional resonance across channels.

Formación

• 7+ years in copy, content, or verbal identity.
• Built a rigorous, multi-dimensional voice system at scale.
• Portfolio includes voice systems, product experiences, messaging frameworks.
• Strong cross-functional leadership and collaboration.
• Experience shaping voice through brand, marketing, and product/UX writing.

Responsabilidades

• Define and own Fi’s verbal identity across brand, marketing, product, CX, and retail.
• Build the voice system with guidelines, frameworks, terminology, and standards for writers and designers.
• Set creative direction for copy on major brand campaigns, product launches, and retail moments.
• Partner with product and design to shape UX writing across the Fi app, onboarding, notifications, and in-product messaging.
• Hire, lead, and develop a team of writers and govern briefing, review, and approvals.
• Turn complex technology into clear, human language that resonates.
• Shape messaging hierarchies with marketing and product so all channels tell the same story.
• Collaborate with growth to test and use performance insights to sharpen the system.
• Present, defend, and evolve creative vision with the executive team and stakeholders.

Conocimientos

Voice system design

Verbal identity leadership

Cross-functional collaboration

UX writing collaboration

Brand and product writing

Portfolio in voice systems

Creative direction

Agency experience

Descripción del empleo

Welcome to Fi.

We’re a passionate team from Square, Google, Oura, Peloton, Uber, and more working to transform the human-pet relationship. Our mission? Develop cutting-edge technology to revolutionize what it means to be a pet parent. The pet industry remains firmly stuck in the past and we are here to change that. Fi is leveraging our team's talent and expertise to improve the lives of millions of pets in the U.S. Real-time location tracking, activity, sleep and behavior monitoring – and that's just the beginning.

If you're someone who thrives in innovative, collaborative work environments and feels strongly about helping pets live longer, better lives, Fi could be the perfect fit. Join us in our pursuit of the “impossible,” or as we call it here “let me find a way,” to redefine the future of pet ownership together.

Fi is looking for a Head of Copy!
Fi is looking for a Head of Copy to own how Fi sounds everywhere a customer meets us, from a campaign headline to an escape alert at 2am. We build the technology that keeps dogs safer, healthier, and more deeply understood, and what we do is complex. Language is how we make it clear. Every word in a campaign, app notification, onboarding flow, email, or retail display shapes how people feel about Fi, and each of those channels asks something different of our voice. You’ll set that voice and build the system that holds it together.

What You'll Do:

• Define and own Fi’s verbal identity: voice, tone, messaging architecture, and how it flexes across brand, marketing, product, CX, and retail
• Build the voice system, including guidelines, frameworks, terminology, and standards that every writer, designer, PM, and agency partner can actually use
• Set creative direction for copy on major brand campaigns, product launches, and retail moments, and hold the bar on everything that ships
• Partner with product and design to shape UX writing across the Fi app, onboarding, notifications, and in-product messaging
• Hire, lead, and develop a team of writers, and set how copy gets briefed, reviewed, and approved across the company
• Turn complex technology and data into language that’s clear, human, and emotionally compelling
• Shape positioning and messaging hierarchies with marketing and product so every channel tells the same story
• Bring data into the craft by partnering with growth on testing and using performance insights to sharpen the system, not just individual lines
• Present, defend, and evolve creative vision with the executive team and cross-functional stakeholders

What You'll Bring:

• 7+ years in copy, content, or verbal identity, with meaningful time leading writers in-house or at an agency
• You’ve built a rigorous, multi-dimensional, cross-functional voice system before and can walk us through how it held up at scale
• Real range across brand, marketing, and product/UX writing. An advertising background is welcome, but ads are one piece of the pie
• A portfolio that goes well beyond ad copy: voice systems, product experiences, messaging frameworks, and the campaigns built on top of them
• A clear POV on how a brand should sound at every level, with the conviction to defend it and the clarity to delegate it
• Deep experience working side by side with design, and comfort being a creative leader in the room, not just the writer in it
• Experience at DTC or consumer tech brands, ideally where the product is complex and the stakes are emotional
• The appetite to challenge norms, set vision, and help a small team punch well above its weight

Why You'll Love Us:

• Time to Recharge: Enjoy flexible PTO to take the breaks you need
• Top-Notch Health Coverage: We’ve got your back (and teeth and eyes) with full medical, dental, and vision insurance
• Wellness Perks: Free access to One Medical, Kindbody, and Talkspace to keep you feeling your best
• Dog-Friendly Office: Bring your pup to work — they’re part of the team, too
• Give Back to the Pups: Make tails wag with a $500 annual donation to a dog charity of your choice through our BarkBack Program
• Free Fi Membership: Your furry best friend(s) get all the benefits of a Fi collar, on us!
• Love for Friends + Family: Share the Fi magic with loved ones through our gifting program

The anticipated base salary range for this position is $120,000–$220,000. Actual compensation will vary based on multiple factors, including skills, experience, market conditions, and role scope, which may evolve during the hiring process. As a fast-growing Series B startup, Fi evaluates compensation opportunistically to align with the right candidate. This role is also eligible for equity compensation.

Fi is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Fi makes hiring decisions based solely on qualifications, merit, and our needs at the time.