Sr. Brand Copywriter

Aquent; Dallas (TX); Sur place; USD 70 000 - 110 000; Plein temps

Résumé du poste

Aquent is seeking a Brand Storytelling & Content Copywriter to join a fintech/crypto-focused team. You will craft brand voice, website copy, product messaging, and content across websites, campaigns, and video scripts.

You’ll translate complex crypto concepts into clear narratives, optimize for SEO, collaborate with design, and drive lifecycle campaigns. The role centers on educating a global audience about Web3 and fintech innovations.

Qualifications

• 4+ years of copywriting, content marketing, or brand storytelling.
• Exceptional writing, editing and proofreading abilities with high attention to detail.
• Experience writing for fintech, payments, crypto, SaaS, or tech companies.
• Ability to simplify complex topics for broad audiences.
• Strong understanding of marketing psychology and customer journeys.
• Successful portfolio of storytelling and brand campaigns.
• Familiarity with SEO and digital marketing best practices.

Responsabilités

• Develop the overall brand voice and messaging for a leading fintech platform.
• Craft compelling website copy, landing pages, and product messaging.
• Create campaign messaging for new product launches.
• Translate customer success stories into engaging narratives.
• Write scripts for videos, podcasts, ads, and social media.
• Translate crypto/fintech concepts into clear content.
• Collaborate with design teams to produce marketing assets.
• Develop email campaigns and lifecycle marketing content.
• Establish messaging frameworks for new features and rewards.
• Ensure consistent brand voice across platforms and research competitors.

Connaissances

Brand storytelling

Copywriting

Content marketing

Fintech/crypto experience

SEO basics

Video scriptwriting

Outils

SEO tools

CMS (WordPress/HubSpot)

AI-assisted content tools

Description du poste

Skill is partnering with a pioneering company at the forefront of the financial technology and cryptocurrency revolution. This innovative firm is dedicated to demystifying complex financial concepts, making them accessible and understandable for a global audience. Their mission is to build trust and drive widespread adoption of next-generation financial solutions, transforming how millions interact with their money.

Are you a master storyteller with a passion for simplifying the complex? We’re searching for an exceptional Brand Storytelling & Content Copywriter to join a dynamic team that’s redefining the future of finance. This isn’t just about writing; it’s about crafting a compelling narrative that inspires, educates, and builds a brand people truly trust. You’ll be at the heart of shaping how the world perceives and engages with cutting-edge Web3, fintech, and crypto innovations, making a tangible impact on the lives of millions.

Key Responsibilities

• Develop the overall brand voice and messaging for a leading fintech platform.
• Craft compelling website copy, landing pages, and product messaging that resonates with diverse audiences.
• Create impactful campaign messaging for exciting new product launches.
• Translate customer success stories and real-world use cases into engaging narratives.
• Write dynamic scripts for videos, podcasts, advertisements, and social media content.
• Transform intricate crypto and fintech concepts into clear, digestible, and captivating content.
• Collaborate closely with design teams to produce high-performing marketing assets.
• Develop engaging email campaigns and comprehensive lifecycle marketing content.
• Establish messaging frameworks for innovative new features and rewards programs.
• Ensure absolute consistency in brand voice across all communication platforms.
• Conduct thorough competitor research to identify unique opportunities for brand differentiation.

What You’ll Bring

Required Skills & Experience

• 4+ years of professional experience in copywriting, content marketing, or brand storytelling.
• Exceptional writing, editing, and proofreading skills with meticulous attention to detail.
• Proven experience writing for fintech, payments, crypto, SaaS, or technology companies.
• Demonstrated ability to simplify complex topics into universally understandable language.
• Strong understanding of marketing psychology and the intricacies of customer journeys.
• A compelling portfolio showcasing high-quality storytelling and successful brand campaigns.
• Familiarity with SEO and digital marketing best practices.

Bonus Skills

• Experience working with startups.
• Background in Crypto or Web3.
• Product marketing expertise.
• Proficiency in video scriptwriting.
• Experience with AI-assisted content creation tools (e.g., ChatGPT, Claude).
• Track record in social media campaign development.
• Familiarity with email marketing platforms.
• Skills in UX writing and product copy.

Your Impact

From day one, you’ll be instrumental in shaping the brand’s identity and communication strategy. Within your first 90 days, you will help define the voice of this innovative platform, creating messaging that powers its website, product launches, paid advertising, email campaigns, social media, and customer communications. Your strategic and creative contributions will be pivotal in helping millions of people understand and embrace the role of cutting-edge financial technologies in their everyday lives.