Head of Copy & Narrative Strategy

Adobe; San Francisco (CA); On-site; USD 200,000 - 290,000; Full time

Job summary

Adobe Creative is seeking a visionary Head of Copy to define the copywriting and narrative standard for Adobe Creative’s campaigns and creative work.

You will build a world-class internal copywriting practice designed for how brands communicate today, translating verbal identity into language systems and leading writing across campaigns, product launches, and live moments.

The role requires deep AI fluency, exceptional judgment, and the ability to mentor a diverse team.

Qualifications

• 15+ years of experience in copywriting, narrative, or multidisciplinary creative leadership.
• World-class portfolio spanning campaigns, multi-platform copywriting, and brand voice.
• Experience as Executive Creative Director or Head of Copy or equivalent.

Responsibilities

• Define and hold the copywriting and narrative standard across Adobe Creative.
• Lead copywriting and narrative from early development through final execution.
• Shape campaigns, product launches, and high-velocity work from Adobe Creative.
• Develop voice, naming principles, and scalable language systems.

Skills

Copywriting leadership

Narrative development

Creative leadership

Executive experience

Job description

Adobe Creative is seeking a visionary Head of Copy to define the copywriting and narrative standard for Adobe Creative’s campaigns and creative work.

You will build a world-class internal copywriting practice designed for how brands communicate today, translating verbal identity into language systems and leading writing across campaigns, product launches, and live moments.

The role requires deep AI fluency, exceptional judgment, and the ability to mentor a diverse team.