Senior Director Marketing Strategy

GNC; Pittsburgh (Allegheny County); Hybrid; USD 120,000 - 150,000; Full time

Job summary

A leading health and wellness company is seeking a Senior Director of Marketing Strategy to define and operationalize its enterprise marketing strategy. This role involves leading the development of both short- and long-term marketing strategies and aligning them with business growth objectives. The ideal candidate will have over 10 years of progressive marketing experience, a strong background in consumer and retail environments, and experience in cross-functional collaboration. The position requires relocation to Pittsburgh, PA, and offers a hybrid work environment.

Qualifications

• 10+ years of progressive experience in marketing strategy, growth strategy, or commercial strategy.
• Strong background in consumer, retail, omnichannel, or health & wellness environments.
• Prior people leadership experience preferred.

Responsibilities

• Define and operationalize GNC's enterprise marketing strategy.
• Lead development of short- and long-term marketing strategies.
• Establish strategic guardrails for marketing initiatives.

Skills

Marketing strategy development

Growth strategy

Commercial strategy

Consumer insights

Cross-functional collaboration

Education

Bachelor’s Degree in Business, Marketing, Analytics or related field

Job description

Senior Director, Marketing Strategy

This role defines, aligns, and operationalizes GNC’s enterprise marketing strategy, ensuring all initiatives across brand, digital, media, lifecycle, and omnichannel are grounded in insight, aligned to business priorities, and focused on measurable growth.

Full‑Time Salary Position

Enterprise Marketing Strategy

• Lead development of GNC’s short- and long-term marketing strategy aligned to enterprise growth objectives.
• Define enterprise marketing priorities, target audiences, and key growth initiatives.
• Translate business goals into clear strategic priorities across brand, digital, performance marketing, lifecycle, and omnichannel initiatives.
• Establish strategic guardrails that guide campaign, channel, and creative decision making.
• Own the what, why, and when of enterprise marketing strategy.

Enterprise Planning, Prioritization & Initiative Strategy

• Lead annual and quarterly marketing planning in partnership with Merchandising, Retail, Ecom, Operations and Finance.
• Drive initiative prioritization, sequencing, and resource alignment based on impact, feasibility, and commercial return.
• Lead strategy development for enterprise initiatives.
• Oversee development of strategic and creative briefs for major initiatives and campaigns.
• Partner with Marketing Operations to ensure execution plans are clear, resourced, and aligned to outcomes.

Market, Customer & Competitive Insights

• Own customer, market, and competitive insights that inform marketing strategy.
• Partner with Analytics and Research teams to identify trends, opportunities, and emerging risks.
• Use insights to guide audience strategy, messaging frameworks, and channel prioritization.

Growth & Commercial Alignment

• Partner with eCommerce and Performance Marketing leaders to align marketing strategy with revenue, acquisition, retention, and LTV goals.
• Support prioritization of growth initiatives based on impact, scalability, and ROI.
• Ensure marketing strategies balance near‑term performance with long‑term brand and customer value.

Executive & Cross‑Functional Partnership

• Serve as a strategic advisor to Marketing leadership and executive stakeholders.
• Partner with Finance to support budget planning, investment prioritization, and performance reviews.
• Collaborate with Product, Digital, Retail, and Supply Chain teams to ensure marketing strategies are executable and integrated.

Performance Visibility & Strategic Measurement

• Define success metrics and KPIs for major marketing initiatives in partnership with Analytics.
• Ensure leadership has clear visibility into progress, risks, and performance outcomes.
• Use performance insights to continuously refine strategy and priorities.
• Hybrid work environment, 3 days in‑person attendance (Pittsburgh, PA) in addition to ability to work remotely.
• Regularly required to stand; walk; sit; use hands or fingers to handle or feel; reach with hands and arms; stoop, kneel, crouch, or crawl; and talk or hear.
• Sedentary work. Exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects. Repetitive motion. Substantial movements (motions) of the wrists, hands, and/or fingers. The worker is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading.
• Work is performed in an office environment and requires the ability to operate standard office equipment and keyboards.
• Specific vision abilities required by this job include long periods of computer screen usage, close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.
• The noise level in the work environment is usually low/moderate.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

Qualifications

• Bachelor’s Degree in Business, Marketing, Analytics or related field.
• 10+ years of progressive experience in marketing strategy, growth strategy, or commercial strategy.
• Strong background in consumer, retail, omnichannel, or health & wellness environments.
• Proven experience shaping enterprise or multi‑channel marketing strategies.
• Experience partnering closely with senior marketing, digital, and commercial leaders.
• Prior people leadership experience preferred.
• Currently living in or willing to relocate to Pittsburgh, PA.