Head of Behavior Change Marketing & Campaigns

CVS Health Corporation; New York (NY); Hybrid; USD 100,000 - 232,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Paid time off

Retirement savings options

Wellness programs

Equity award program

Job summary

CVS Health Corporation in New York City seeks a Director of Behavior Change Marketing to head an agile team delivering end-to-end consumer engagement campaigns for Aetna members and beyond, driving medical cost savings and better health outcomes.

You will guide creative briefs, manage cross-functional partners, and oversee multi-channel campaigns across email, text, direct mail, and web. On-site two days a week, hybrid work with emphasis on test-and-learn and data-driven decisions.

Qualifications

• 10+ years work experience in consumer marketing or related field.
• Experience delivering multi-channel campaigns with test-and-learn approaches.
• Degree coursework in behavioral economics or related area preferred.

Responsibilities

• Lead end-to-end behavior change marketing campaigns.
• Oversee a cross-functional pod with marketers, designers, and data scientists.
• Develop multi-channel strategies (email, SMS, direct mail, web) to influence cohorts.

Skills

Behavioral marketing

Agile leadership

Campaign management

Cross-functional leadership

Education

Bachelor's degree

MBA preferred

Tools

Salesforce

MarTech tools

Job description

CVS Health Corporation in New York City seeks a Director of Behavior Change Marketing to head an agile team delivering end-to-end consumer engagement campaigns for Aetna members and beyond, driving medical cost savings and better health outcomes.

You will guide creative briefs, manage cross-functional partners, and oversee multi-channel campaigns across email, text, direct mail, and web. On-site two days a week, hybrid work with emphasis on test-and-learn and data-driven decisions.