B2B Optimization Product Marketing Lead

Samsung Ads; New York (NY); On-site; USD 170,000 - 200,000; Full time

Job summary

Samsung Ads is seeking a Senior Product Marketing Manager to lead product marketing for our B2B performance optimization portfolio, including Retail Media Network offerings. This role shapes how we position, launch, and grow solutions spanning new ad formats, targeting capabilities, and data partnerships—turning product innovation into compelling value for advertisers, agencies, and industry partners.

As a senior contributor, you will own product marketing strategy across the lifecycle, partner

Qualifications

• 12+ years of experience leading advertising‑related product marketing programs in media, programmatic, sponsorship, or tech‑related ad sales.
• 5+ years of experience in performance optimization solution building including ML optimization, KPI measurement, RMN.
• Experience leading full lifecycle of B2B ads or content product marketing development.
• Proven track record of successful product launches and driving adoption in B2B advertising space.
• Strong cross‑functional collaboration with Product, Engineering, L&D, Monetization, and Sales.
• Quantitative and GTM familiarity with data analysis and market research.
• Bachelor’s degree in a related field is required.

Responsibilities

• Lead B2B Product Marketing for Samsung Optimization products and RMN offerings.
• Develop and execute go-to-market strategies to drive adoption and revenue.
• Capture customer voice by analyzing advertiser needs and market trends.
• Package complex products into clear offerings for client audiences.
• Build and refine value propositions with market intelligence.
• Define sales‑ready programs with cases, claims, and benchmarks.
• Collaborate with cross‑functional teams to bring offerings to life.

Skills

Advertising product marketing

Performance optimization

Product marketing lifecycle

Cross-functional collaboration

Data-driven

GTM familiarity

Communication skills

Education

Bachelor's degree in a related field

Job description

Samsung Ads is seeking a Senior Product Marketing Manager to lead product marketing for our B2B performance optimization portfolio, including Retail Media Network offerings. This role shapes how we position, launch, and grow solutions spanning new ad formats, targeting capabilities, and data partnerships—turning product innovation into compelling value for advertisers, agencies, and industry partners.

As a senior contributor, you will own product marketing strategy across the lifecycle, partner