Strategic Brand Lead, Dacor & Builder Marketing

Samsung Electronics Perú; Plano (TX); On-site; USD 150,000 - 230,000; Full time

Benefits offered by this job

Medical

Dental

Vision

Life Insurance

401(k)

Employee Purchase Program

Tuition Assistance (after 12 months)

Paid Time Off

Student Loan Program (after 12 months)

Wellness Incentives

Job summary

Samsung Electronics America in Plano, TX seeks a seasoned marketing leader to drive brand and channel marketing for Samsung and Dacor, developing go-to-market strategies, overseeing digital and showroom programs, and accelerating awareness and lead generation globally.

With 12+ years in luxury product marketing and strong data-driven insights, you will manage agencies, shape branding guidelines, and align multi-functional teams to sustain growth and market leadership.

Qualifications

• Bachelor's degree in Business, Marketing, or related field.
• 12+ years of directly related experience required, 10+ with Master’s degree.
• Luxury products industry experience required.
• Highly data-driven with ability to use insights to frame recommendations.
• Exemplary project management skills with ability to juggle multiple priorities.
• Global or multinational exposure.
• Must be able to write/read/analyze/interpret industry materials.

Responsibilities

• Lead the development and execution of the brands Go to Market strategy.
• Responsible for digital, brand and channel marketing and showroom leadership.
• Manage brand strategy and aggressive plans for awareness growth.
• Marketing lead for Samsung B2B focusing on channel messaging, digital and lead generation.
• Lead Intercept Marketing initiatives for new sell-out platforms.
• Drive brand strategy with KPIs in partnership with senior leadership.
• Develop social media and online digital marketing strategy.
• Ensure website content integrity and CRM engagement features.
• Define current/future brand pillars and product philosophies.
• Strengthen brand guidelines across all go-to-market activities.
• Align goals across matrix to reduce redundancies and increase efficiencies.
• Lead cross-functional teams on innovation opportunities from insights/data.
• Define consumer journey and winning messaging across touchpoints.
• Direct Dacor’s social platforms to grow brand equity and following.
• Educate sales, design community, and trade teams globally on brand/products.
• Identify skills to upskill Marketing teams to stay ahead of competition.
• Manage agencies, vendors, and SOW execution.
• Oversee marketing programs for product introductions and business development.
• Manage product branding, promotion, and advertising programs.
• Approve advertising and PR materials in support of sales leadership.
• Collaborate to set revenue and profit goals.
• Create and manage annual Marketing department budget.
• Resolve complex operational and organizational problems.

Skills

Brand marketing leadership

Data-driven insights

Project management

Cross-functional collaboration

Global/multinational exposure

Team leadership

Communication excellence

Education

Bachelor's degree in Business/Marketing or related field

Job description

Samsung Electronics America in Plano, TX seeks a seasoned marketing leader to drive brand and channel marketing for Samsung and Dacor, developing go-to-market strategies, overseeing digital and showroom programs, and accelerating awareness and lead generation globally.

With 12+ years in luxury product marketing and strong data-driven insights, you will manage agencies, shape branding guidelines, and align multi-functional teams to sustain growth and market leadership.