Head of Audience Strategy & Activation

Strategic Staffing Solutions; United States; On-site; USD 120,000 - 160,000; Full time

Job summary

Strategic Staffing Solutions is seeking a Manager for Audience Strategy & Operations to own the strategy, execution, and evolution of audience capabilities for a leading retail client.

The role requires leading end-to-end audience planning, activation, governance, and performance insight, partnering with Sales, Product, Data, and external partners to ensure scalable, accurate delivery.

Qualifications

• Bachelor's degree in a related field preferred.
• 5+ years in retail media, digital advertising, audience strategy, or related field.
• Experience translating business objectives into actionable audience strategies.
• Strong understanding of audience segmentation, identity, and activation.

Responsibilities

• Own the end-to-end audience operating model from request through activation and retirement.
• Manage day-to-day operations with external partners and internal teams.
• Identify bottlenecks and drive solutions to improve efficiency and activation speed.
• Establish governance to ensure proper naming, documentation, and distribution of audiences.
• Oversee platform hygiene and timely distribution across publishers and partners.
• Provide audience insights to inform client-facing strategy and reports.

Skills

Audience strategy

Stakeholder management

Operational leadership

Analytics

Communication

Education

Bachelor's degree

Tools

LiveRamp

Adobe

SAS

CDPs

Clean rooms

PowerPoint

Excel

Job description

Strategic Staffing Solutions is seeking a Manager for Audience Strategy & Operations to own the strategy, execution, and evolution of audience capabilities for a leading retail client.

The role requires leading end-to-end audience planning, activation, governance, and performance insight, partnering with Sales, Product, Data, and external partners to ensure scalable, accurate delivery.