Head of Audience & Offsite Data Solutions

CVS Health

Woonsocket (RI)

Hybrid

USD 100,000 - 232,000

Full time

7 days ago

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Job summary

CVS Health is seeking a Director to lead the Audience & Offsite Products portfolio within CVS Media Exchange. You will shape strategy, align priorities, and drive product development across audience creation, identity resolution, and data architecture to enable advertiser growth.

You’ll lead a cross-functional team, collaborate with Strategy, Data Science, Engineering, Legal and Privacy, and ensure privacy-by-design and compliant data practices while delivering scalable, high-impact solutions.

Qualifications

10+ years of product management in advertising or data products.
5+ years of people leadership.
Experience building audience/data products at scale.
Strong knowledge of identity resolution, data architecture, distribution and measurement.

Responsibilities

Lead the audience, data, and offsite product portfolio and roadmap across Front Store and Pharma, translating business priorities and customer needs into scalable capabilities and prioritized investments that support advertiser adoption and business growth.
Oversee the development and scalability of audience and data products, partnering with Data Science and Engineering to establish technical capabilities for audience creation, identity resolution, distribution, activation, and measurement across models.
Lead offsite product expansion and partner enablement, prioritizing channels, platforms, integrations, and build-versus-partner opportunities for CMX audiences.
Embed privacy-by-design and responsible data use across the portfolio, balancing customer value, audience quality, feasibility, and governance requirements.
Lead and develop the audience and offsite product team and drive cross-functional accountability for portfolio outcomes.