Director of Audience and Programmatic Products - CVS Media Exchange (CMX)

9005 CVS Pharmacy, Inc.; Wellesley (MA); On-site; USD 100,000 - 232,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Paid time off

Retirement savings options

Wellness programs

Job summary

CVS Health is seeking a Director, Audience & Offsite Products to lead a portfolio spanning audience creation, data products, and offsite activation. You will guide a team of PMs and collaborate with Strategy, Sales, Marketing, Operations, Data Science, Engineering, and Compliance to translate business priorities into scalable products that drive advertiser adoption and growth.

This role requires deep expertise in identity resolution, data architecture, and measurement, with a track record of

Qualifications

• 10+ years of product management experience in AdTech/MarTech or related field.
• 5+ years of people leadership experience.
• Experience building and scaling audience or data products.
• Deep knowledge of audience creation, identity resolution, data architecture, distribution, activation, and measurement.
• Experience with DSPs, SSPs, identity providers, onboarding partners, data marketplaces, clean rooms, CDPs.
• Strong understanding of first‑party data, privacy‑by‑design, and responsible data use.
• Experience with advertising products or capabilities in pharma/healthcare regulated environments.

Responsibilities

• Lead the audience, data, and offsite product portfolio and roadmap across Front Store and Pharma, translating priorities into scalable capabilities and investments for advertiser growth.
• Oversee development and scalability of audience/data products, partnering with Data Science and Engineering for identity resolution, distribution, and measurement.
• Lead offsite product expansion and partner enablement, prioritizing channels and build-vs-partner opportunities to extend reach and value.
• Embed privacy-by-design and compliant data use across the portfolio, balancing customer value, feasibility, and governance requirements.
• Lead and develop the audience and offsite product team and align stakeholders on priorities, tradeoffs, risks, and resource needs.

Skills

AdTech

MarTech

Retail media

Digital advertising

Data products

Product leadership

Cross-functional collaboration

Education

Bachelor’s degree or equivalent

Master’s degree preferred

Job description

Position Summary

Reporting to the Executive Director of Product, the Director, Audience & Offsite Products leads the development and execution of CMX’s connected audience, data product, and offsite activation portfolio. This leader manages a team of PMs and partners with Strategy, Sales, Marketing, Operations, Data Science, Engineering, Measurement, Legal, Privacy, and Compliance to translate defined business priorities into scalable products and capabilities that support advertiser adoption and business growth. The role is responsible for building audience and data products, enabling activation across managed service, self‑service, marketplace, and partner‑enabled models, and identifying the offsite channels and integrations needed to expand the reach and value of CMX audiences. The leader must combine strong product judgment with technical expertise across audience creation, identity resolution, onboarding, data architecture, distribution, activation, and measurement.

Key Responsibilities

• Lead the audience, data, and offsite product portfolio and roadmap across Front Store and Pharma, translating business priorities and customer needs into scalable capabilities and prioritized investments that support advertiser adoption and business growth.
• Oversee the development and scalability of audience and data products, partnering with Data Science and Engineering to establish the technical capabilities required for audience creation, identity resolution, distribution, activation, and measurement across managed service, self‑service, marketplace, and partner‑enabled models.
• Lead offsite product expansion and partner enablement, prioritizing channels, platforms, integrations, and build‑versus‑partner opportunities that extend the reach and value of CMX audiences; guide validation and commercialization of new capabilities in partnership with cross‑functional teams.
• Embed privacy‑by‑design and responsible data use across the product portfolio, balancing customer value, audience quality, technical feasibility, and scalability with applicable privacy, legal, compliance, and data governance requirements, including advancing approved health‑focused and healthcare professional advertising solutions.
• Lead and develop the audience and offsite product team and drive cross‑functional accountability for portfolio outcomes, establishing product ownership, goals, success measures, and lifecycle oversight while aligning stakeholders and senior leaders on priorities, tradeoffs, risks, dependencies, and resource needs.

Required Qualifications

• 10+ years of experience in product management, AdTech, MarTech, retail media, digital advertising, data products, or a related field.
• 5+ years of people leadership experience managing and developing high‑performing teams.
• Demonstrated experience building and scaling audience or data products.
• Deep knowledge of audience creation, identity resolution, onboarding, data architecture, distribution, activation, optimization, and measurement.
• Experience with audience and data ecosystems such as DSPs, SSPs, identity providers, onboarding partners, data marketplaces, clean rooms, CDPs, or related platforms.
• Strong understanding of first‑party data, deterministic and modeled audiences, privacy‑by‑design product development, and responsible data use.
• Experience developing advertising products or capabilities for pharmaceutical, healthcare, or other regulated environments, with knowledge of relevant privacy, legal, compliance, and governance considerations.
• Proven ability to translate business and customer needs into technical product capabilities and to lead complex initiatives across matrixed teams.

Preferred Qualifications

• Experience building identity solutions, onboarding integrations, clean‑room capabilities, audience marketplaces, or partner‑distributed data products.
• Experience launching self‑service, marketplace, or partner‑enabled media and data products.
• Experience working with pharmaceutical advertisers, healthcare agencies, data providers, DSPs, SSPs, or health‑endemic media partners.

Education

Bachelor’s degree or equivalent (HS Diploma and 4 years of experience) required. Master’s preferred.

Pay Range

The typical pay range for this role is: $100,000.00 - $231,540.00. This pay range represents the base hourly rate or base annual full‑time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short‑term incentive program in addition to the base pay range listed above. This position also includes an award target in the company’s equity award program.

Benefits

We take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families. This full‑time position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well‑being of colleagues and their families. The benefits for this position include medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility. Additional details about available benefits are provided during the application process and on Benefits Moments.

We anticipate the application window for this opening will close on: 11/30/2026.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.

Our Work Experience is the combination of everything that's unique about us: our culture, our core values, our company meetings, our commitment to sustainability, our recognition programs, but most importantly, it's our people.

Our employees are self‑disciplined, hard working, curious, trustworthy, humble, and truthful. They make choices according to what is best for the team, they live for opportunities to collaborate and make a difference, and they make us the #1 Top Workplace in the area.