Director, Health Audience & Offsite Data Products

CVSHealth

Wellesley (MA)

Hybrid

USD 100,000 - 232,000

Full time

7 days ago

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Benefits offered by this job

Medical, dental, and vision coverage

Paid time off

Retirement savings options

Wellness programs

Job summary

CVS Health is seeking a seasoned Director of Audience & Offsite Products for CVS Media Exchange (CMX) to oversee the audience, data and offsite product portfolio and lead a cross-functional team toward scalable, privacy-conscious activation strategies.

The role partners with Strategy, Sales, Marketing, Operations, Data Science, Engineering, and Legal to translate business priorities into product capabilities that drive advertiser adoption and growth.

Qualifications

10+ years of product management in AdTech, MarTech, retail media, digital advertising, data products, or related field.
5+ years of people leadership experience managing and developing high-performing teams.
Demonstrated experience building and scaling audience or data products.
Deep knowledge of audience creation, identity resolution, onboarding, data architecture, distribution, activation, and measurement.
Experience with audience and data ecosystems such as DSPs, SSPs, identity providers, onboarding partners, data marketplaces, clean rooms, CDPs, or related platforms.
Strong understanding of first-party data, deterministic and modeled audiences, privacy-by-design product development, and responsible data use.
Experience developing advertising products or capabilities for pharmaceutical, healthcare, or other regulated environments, with knowledge of privacy, legal, compliance, and governance considerations.
Proven ability to translate business and customer needs into technical product capabilities and to lead complex initiatives across matrixed teams.

Responsibilities

Lead the audience, data, and offsite product portfolio and roadmap across Front Store and Pharma, translating business priorities and customer needs into scalable capabilities and prioritized investments that support advertiser adoption and business growth.
Oversee the development and scalability of audience and data products, partnering with Data Science and Engineering to establish the technical capabilities required for audience creation, identity resolution, distribution, activation, and measurement across managed service, self-service, marketplace, and partner-enabled models.
Lead offsite product expansion and partner enablement, prioritizing channels, platforms, integrations, and build-versus-partner opportunities that extend the reach and value of CMX audiences; guide validation and commercialization of new capabilities in partnership with cross-functional teams.
Embed privacy-by-design and responsible data use across the product portfolio, balancing customer value, audience quality, technical feasibility, and scalability with applicable privacy, legal, compliance, and data governance requirements, including advancing approved health-focused and healthcare professional advertising solutions.
Lead and develop the audience and offsite product team and drive cross-functional accountability for portfolio outcomes, establishing product ownership, goals, success measures, and lifecycle oversight while aligning stakeholders and senior leaders on priorities, tradeoffs, risks, dependencies, and resource needs.