Head of Audience & Data Programs (Equity)

CVS Health; United States; Hybrid; USD 100,000 - 232,000; Full time

Job summary

CVS Health is seeking a Director to lead Audience & Offsite Products within CMX. You will guide a cross‑functional team across data, audience creation, and activation channels, ensuring privacy and regulatory compliance while driving business growth.

You will partner with Strategy, Sales, Marketing, and Legal to translate priorities into scalable capabilities and an integrated product roadmap across managed, self‑service, and partner-enabled models.

Qualifications

• 10+ years in product management, AdTech or related field.
• 5+ years of people leadership experience.
• Proven experience building audience or data products.
• Deep knowledge of audience creation, identity, data architecture.
• Experience with DSPs, SSPs, identity providers, and CDPs.

Responsibilities

• Lead the audience, data, and offsite product portfolio and roadmap across Front Store and Pharma.
• Oversee development and scalability of audience and data products with Data Science & Engineering.
• Lead offsite product expansion and partner enablement across channels and models.
• Embed privacy-by-design and compliant data practices across the portfolio.

Skills

Product management

Leadership

Audience/data products

Privacy by design

Cross-functional collaboration

Education

Bachelor’s degree or equivalent

Master’s preferred

Tools

DSPs & SSPs

Identity providers

CDPs

Onboarding partners

Job description

CVS Health is seeking a Director to lead Audience & Offsite Products within CMX. You will guide a cross‑functional team across data, audience creation, and activation channels, ensuring privacy and regulatory compliance while driving business growth.

You will partner with Strategy, Sales, Marketing, and Legal to translate priorities into scalable capabilities and an integrated product roadmap across managed, self‑service, and partner-enabled models.