Director, Audience & Offsite Data Products

CVS Health; Wellesley (MA); On-site; USD 100,000 - 232,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Paid time off

Retirement savings options

Wellness programs

Job summary

CVS Health is seeking a Director, Audience & Offsite Products to lead a portfolio spanning audience creation, data products, and offsite activation. You will guide a team of PMs and collaborate with Strategy, Sales, Marketing, Operations, Data Science, Engineering, and Compliance to translate business priorities into scalable products that drive advertiser adoption and growth.

This role requires deep expertise in identity resolution, data architecture, and measurement, with a track record of

Qualifications

• 10+ years of product management experience in AdTech/MarTech or related field.
• 5+ years of people leadership experience.
• Experience building and scaling audience or data products.
• Deep knowledge of audience creation, identity resolution, data architecture, distribution, activation, and measurement.
• Experience with DSPs, SSPs, identity providers, onboarding partners, data marketplaces, clean rooms, CDPs.
• Strong understanding of first‑party data, privacy‑by‑design, and responsible data use.
• Experience with advertising products or capabilities in pharma/healthcare regulated environments.

Responsibilities

• Lead the audience, data, and offsite product portfolio and roadmap across Front Store and Pharma, translating priorities into scalable capabilities and investments for advertiser growth.
• Oversee development and scalability of audience/data products, partnering with Data Science and Engineering for identity resolution, distribution, and measurement.
• Lead offsite product expansion and partner enablement, prioritizing channels and build-vs-partner opportunities to extend reach and value.
• Embed privacy-by-design and compliant data use across the portfolio, balancing customer value, feasibility, and governance requirements.
• Lead and develop the audience and offsite product team and align stakeholders on priorities, tradeoffs, risks, and resource needs.

Skills

AdTech

MarTech

Retail media

Digital advertising

Data products

Product leadership

Cross-functional collaboration

Education

Bachelor’s degree or equivalent

Master’s degree preferred

Job description

CVS Health is seeking a Director, Audience & Offsite Products to lead a portfolio spanning audience creation, data products, and offsite activation. You will guide a team of PMs and collaborate with Strategy, Sales, Marketing, Operations, Data Science, Engineering, and Compliance to translate business priorities into scalable products that drive advertiser adoption and growth.

This role requires deep expertise in identity resolution, data architecture, and measurement, with a track record of